Please wait...
Please wait...
Club C21

Rabbit digs out int’l orders

Producers across Europe have picked up a Finnish format from Rabbit Films that follows celebrities as they prepare to sail across the Atlantic.

Coyote France, Zodiak Netherlands and Nice Entertainment Group’s Strong Denmark have acquired rights to adventure-reality format Over the Atlantic, along with an as-yet unnamed commercial broadcaster in Sweden and Norway.

The format follows the celebs, who have no sailing experience, as they learn how to handle a boat and survive in harsh conditions.

The show is based on Rabbit Films’ original which was produced for Discovery Networks Finland’s flagship channel TV5 and became its highest rated show ever this autumn. It reached more than 700,000 viewers weekly and quadrupled the average share for the Sunday 21.00 slot.

Jonathan Tuovinen, head of international at Rabbit, said the show had “drawn wide attention in the international market” since its launch at Mipcom last month.

Other shows on Rabbit Films include format duo The Unplugged Roadtrip, a music programme for Finland’s MTV3, and factual show Relatively Close, produced for TV5 in Finland.

Rabbit Films, which was founded in 2000, is also behind YouTube Red’s forthcoming climbing show Ultimate Expedition, based on the producer’s format which appeared on MTV3 in March 2016.

Please wait...
Send us your news by
clicking here is…

All about content in the 21st Century, from TV to web, mobile, tablet and beyond. C21Media is considered Home to The International Entertainment Community.

Free news alerts

From the daily C21Media newsfeed to weekly genre focused e-publications. Register to receive the latest news and analysis to your desktop or mobile device.

Subscribe to C21

Paid subscriptions give access to exclusive news, unique resources and specialist content areas. Click here to read more and subscribe online.

Sharing access

Our terms and conditions strictly prohibit the sharing of subscriptions and abuse can lead to prosecution. Click here for more information on our multi-user packages.

C21 everywhere

C21Mobile is a tablet / smartphone app available for iPad and iPhone with an Android version set to follow. You can also follow us on Twitter and Facebook.

Contact C21

C21 Media Limited
2nd Floor, 148 Curtain Road
London EC2A 3AT
+44 (0) 20 7729 7460
[email protected]