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Plimsoll makes move for Magnify

UK indie Plimsoll Productions has taken a minority stake in Magnify Media, the distributor founded by former DRG MD of acquisitions and formats Andrea Jackson.

Magnify Media founder Andrea Jackson

Magnify Media founder Andrea Jackson

Under the exclusive deal, financial terms of which were not disclosed, UK-based Magnify will gain the sole rights to distribute Plimsoll’s catalogue. The acquisition marks a key move for Plimsoll, which only recently formed its own distribution division.

Jackson will now join Plimsoll’s creative board and senior management team and will work alongside Andrew Jackson, executive VP of international production.

Magnify will continue to distribute third party programming in addition to the Plimsoll slate, with new third party content acquisitions to be announced shortly.

“This is an exciting acquisition for Plimsoll, instantly growing our distribution business with the addition of a first class distribution executive at the top of her game,” said Christine Owen, MD of Plimsoll.

Founded last September, Magnify works with producers, rights owners and broadcasters to develop and exploit rights across content platforms globally. Jackson launched Magnify Media after leaving MTG-owned distributor DRG earlier in 2015.

Former Zodiak USA CEO Grant Mansfield launched Plimsoll in September 2013, opening offices in Bristol and London. The firm focuses on reality and wildlife programming for UK and US broadcasters.

Plimsoll is currently producing 23 series and more than 125 hours of programming for both domestic and international networks, including ITV’s The Story of Cats and the 50-hour Camp Zambia initiative alongside Love Nature, Smithsonian and Blue Ant International.

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