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Peacock moves into distribution

Craig McGillivray

Craig McGillivray

Canadian prodco Peacock Alley has hired former DHX Media executive Craig McGillivray to lead a new distribution unit.

“We’re heading into Banff as a bespoke distributor looking for like-minded creative partners,” said company president Carrie Mudd, adding McGillivray’s “tremendous experience aligns perfectly with our business strategy.”

McGillivray was previously territory manager for DHX, where he oversaw deals with the likes of Disney, iTunes and Netflix. Before that he was at Breakthrough Entertainment and Ironstar Communications.

Peacock formed a little over a year ago and earlier this month got a green light to make the reality series Brave New Girl for E! in Canada.

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