Omnia options Sarong Party Girls

Omnia Media, the digital producer owned by Canadian factual TV firm Blue Ant Media, has optioned the rights to a comedic novel about a “gold-digging” Asian woman.

Sarong Party Girls was published by HarperCollins in July last year and was written by New York-based Singaporean author and journalist Cheryl Lu-Lien Tan.

It follows a 26-year-old woman whose main goal is to party and marry an expat in order to escape her routine lifestyle. LA-based Omnia Media will now develop the novel into a one-hour comedic drama series.

“Optioning Sarong Party Girls is a natural fit with our strategy to develop, create and deliver compelling original content that captures the attention of a highly engaged millennial audience,” said Dan Lubetkin, chief content officer at Omnia Media.

The deal marks Omnia’s latest project in development after it launched its digital production studio earlier this year. The firm was fully acquired by Blue Ant in 2016.

Its slate currently includes digital kids series Kings of Atlantis, which was created in partnership with YouTube and released in March on YouTube Kids for YouTube Red subscribers.