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Nick at Nite arrives in UK, Ireland

Instant Mom

Nick at Nite will include sitcom Instant Mom

Nickelodeon has launched Nick at Nite, its programming block for 11- to 15-year-olds, in the UK and Ireland.

The block has begun airing on weekdays from 19.00 and features US sitcoms such as The Middle, Instant Mom, True Jackson VP and See Dad Run alongside Australian soap opera Neighbours.

It will also feature a daily 90-second pop culture news bulletin called The Scoop, covering celebrity, entertainment, music and style. Other new programming will arrive in the coming weeks, according to Nickelodeon.

“Nick at Nite gives us a huge opportunity to reach older audiences that have felt underserved by the current offering on kids’ networks,” said Alison Bakunowich, general manager for Nickelodeon UK and Ireland.

“From the programming on offer to the vibrant brand identity, we hope that Nick at Nite will become a destination for tweens and teens, offering them a compelling schedule that reflects their experience and interests.”

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