Gong CEO exits ahead of Strix merger

Modern Times Group (MTG)-owned Scandinavian production outfit Nice Entertainment is merging its Danish subsidiaries Strix and Gong, with the latter’s CEO Joachim Majholm set to leave the company.

Strix and Gong produce web TV series and branded content and work with all the Danish broadcasters. Together, the two companies currently have 14 TV series in production but will now exist as one company.

The merger will see Gong’s founder and CEO Majholm leave the company after six years, with Strix’s current CEO Fredrik Hillerbrand taking on the responsibility for the entire Danish business.

“It has been a pleasure working with Joachim during these years and it is with sadness I wish him all the best in his future endeavours,” said Morten Aass, CEO and president of Helsinki-based Nice Entertainment Group.

“However, given both companies’ profiles, the conditions for a successful merger could not be better. Together, Gong and Strix will be able to focus even more resources on developing and producing strong concepts for the Danish market, many of which, hopefully, will have international potential.”

Gong and Strix said they will announce its new management team shortly.

MTG rebranded its MTG Studios arm as Nice Entertainment Group and put Patrick Svensk in charge in March but he subsequently left the company after 20 years in May, with Morten Aass replacing him.