|
|
 |
|
New channel for troubled Canwest
Canada's Canwest Global Communications, although soon to be de-listed from the Toronto Stock Exchange and recently seeking bankruptcy protection, has found time to launch a new channel.
 DIY Network Canada replaces the Fine Living network, as reported by C21 back in June, and is described as the territory's "only 24/7 source for home improvement television." It launches today and the grid includes US series Sweat Equity, Yard Crashers, Desperate Landscapes and Kitchen Impossible.
"The launch of DIY Network Canada comes at a particularly relevant time as it will provide our viewers with entertaining programming that educates and offers practical ways to cut costs and increase the value of their homes," explained Karen Gelbart, senior VP of lifestyle content at Canwest Broadcasting.
The channel launches in partnership with the DIY Network brand's owner, Scripps Networks of Tennessee. "There's never been a better time to save money, learn a new skill, invest in your home and just do-it-yourself," added Kristen Jordan, senior VP at Scripps Networks International.
 The launch comes at a troubled time for Canwest. The firm was told today that it is to be delisted from the Toronto Stock Exchange on November 13, after failing to meet the continued listing requirements.
The company, which has been grappling with a C$3.9bn (US$3.6bn) debt load throughout the year, also filed a request with the US Bankruptcy Court last week, seeking protection from creditors. The filing includes the company's Canwest Television division, which counts Global Television, MovieTime, DejaView and Fox Sports World among its channels.
The firm last month sold off its 50% stake in Australia's Ten Network for over C$630m and has also offloaded its five E! Network stations. Corus Entertainment CEO John Cassaday is keen to buy several Canwest cable channels, he recently said.
Ed Waller
19 Oct 2009
© C21 Media 2009
| Links & Related articles |
|
C21 Home | News Home | Printer Friendly | Email a Friend
|
|
|
|
