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Eqal to premiere LG15 series at NY TV fest Lonelygirl15 and KateModern prodco Eqal has unveiled details of its next serial drama, which it will preview at next month's FutureMedia-sponsored New York Television Festival. US-based series LG15: The Resistance, billed as " the next online serial drama in the LG15 universe," will share the mythology behind the previous series Lonelygirl15 and UK-based KateModern. Beginning with its online premiere on September 20, the show's first season will run for 12 weeks. In addition to the LG15.com website, episodes will be available on social networks and online video sharing sites, including MySpaceTV, imeem, Veoh, YouTube and Hulu. An exclusive preview of the first episode of the series will be shown at the New York Television Festival Digital Day, of which C21's FutureMedia is the headline sponsor, on September 16. Daily posts by the characters on LG15.com will consist of short videos and other multi-media content, such as text blogs and photos, concluding with a weekly episode posted every Saturday that will include all of the week's developments. "With LG15: The Resistance, we are taking social entertainment to the next level," said Eqal CEO Miles Beckett. "By incorporating the lessons learned about writing for the Internet and audience interaction from our experience with Lonelygirl15 and KateModern, LG15: The Resistance is poised to be the most engaging experience in online drama to date. "We're all but exploding the wall between creators and viewers, letting fans contribute directly to the unfolding narrative in a way never before attempted in scripted entertainment." As with the previous series, brand sponsors will be tightly integrated into LG15: The Resistance. Eqal says it is currently seeking brands that are interested in new forms of product placement. Adam Benzine 27 Aug 2008 © C21 Media 2008 
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