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Veoh embraces Hulu
Internet TV company Veoh has added shows such as The Office and House to its line-up after including content from NBC Universal/News Corp joint venture Hulu.
 Veoh, which is backed by former Disney chief Michael Eisner and ex-Viacom president Tom Freston, has taken the step despite not having an official distribution agreement with Hulu.
The NBCU/News Corp online video service is still in restricted beta testing in the US, offering ad-supported programming from the pair's studio arms plus third parties, including MGM and Sony Pictures Television.
Hulu has distribution deals in place with the likes of AOL, MSN, MySpace, Yahoo! and Comcast's Fancast.com. Veoh's model is rather different to these sites, however, and shuns traditional licensing agreements.
The company instead positions itself as a pure aggregator of already available online video. This approach prompted Universal Music Group to sue Veoh in September last year, a case that's still pending.
Jonathan Webdale
4 Jan 2008
© C21 Media 2008
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