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FashionTelevision dresses up web portal
CHUM's FashionTelevision has relaunched as a broadband fashion portal, carrying longform web-exclusive video content, episodes of FT-FashionTelevision and a podcast for fashionistas.
 Updated daily, the site will be divided into five channels: models, designers, photography, world of design and news. Each channel features a video catalogue of un-edited designer interviews and the latest runways from the fashion capitals of the world.
By the end of the year the site will also feature behind-the-scenes information with blogs, newsletters and an 'Ask Jeanne' feature, as well as photo galleries.
Jay Levine, director of production at FashionTelevision, said: "FT is already seen in over 120 countries and now we have a whole new potential audience in countries that can't see our show, who will be able to view FashionTelevision's videos whenever they want and wherever they are, simply by pushing a button."
Antony Reeve-Crook
27 Oct 2006
© C21 Media 2006
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