Dr. W - Mago Audiovisual Production S.L
Dr. W
26 x 4'
Children's - Animation
Mago Audiovisual Production S.L

Dr. W is a delirious doctor who's always searching for the truth of the natural facts of life. He hosts a general knowledge TV show where he explains things in his own funny and sarcastic way.

View this show now on C21screenings
Close Window
David Hockney: A Bigger Picture - Passion Distribution
David Hockney: A Bigger Picture
1 x 60'
Documentary - Biography & Profiles
Passion Distribution

This extraordinary documentary was shot over three years bringing us an unprecedented record of a major painter at work. It is a unique portrait of what inspires and motivates one of the world's greatest living artists.

View this show now on C21screenings
Close Window
Fireflies - m e i s l e r . c o m
Fireflies
1 x 82'
Documentary – Documentary
m e i s l e r . c o m

Gili Meisler searched for his brother Giora, War MIA, twice in the past. First with his family, during the war, and ten years later in the Far East. Now Gili departs on a third journey...

View this show now on C21screenings
Close Window
In Real Life - Apartment 11 Productions
In Real Life
13x60'
Children's - Entertainment
Apartment 11 Productions

In the exciting new reality series "IN REAL LIFE", eighteen kids – aged 12-14 – race across North America and compete in a series of thrilling real-life tasks...

View this show now on C21screenings
Close Window
Hero:108 - Moonscoop
Hero:108
52 x 11'
Children's - Animation
Moonscoop

Both groundbreaking and visually stunning, Hero:108, the new animated comedy/action series, is a one-of-a-kind collaboration of artists from Asia, Europe and Hollywood.

View this show now on C21screenings
Close Window
Street Kids of Mumbai - Digital Rights Group
Street Kids of Mumbai
1 x 60'
Factual - Documentary
Digital Rights Group

India is home to the largest number of street children in the world. UNICEF's estimate of 11m is considered to be a conservative figure. 10 - 15,000 children arrive in Mumbai alone every year. This film tells the stories of just a few...

View this show now on C21screenings
Close Window
C21media.net home
Advanced search
RSS Home View shopping basket


MTV pays $200m for Atom, Viacom profit up

MTV is paying US$200m to acquire Atom Entertainment, one of the dotcom era's best known survivors, famed for the shorts website AtomFilms.com, as parent Viacom reports Q2 profit up 27%.

The Atom deal adds to MTV's growing portfolio of digital properties, which already includes one of AtomFilms rival iFILM, bought out last October for $50m.

Together with AtomFilms, MTV also picks up its parent's other web properties - Shockwave.com, AddictingGames.com and AddictingClips.com - as part of the $200m purchase.

MTV has been on a digital shopping spree since the middle of last year when it bought out online youth community site NeoPets, with a reported price tag of $160m. Since then, it has snapped up other businesses including XFire, Y2M and GameTrailers.com.

The Viacom-owned company is understood to have missed out on MySpace, however, the world's largest social networking website, which hit its 100 millionth subscriber this week, and was bought out by News Corp for US$580m last September.

Viacom is, however, reported to be considering a bid for Bebo, which has around 25 million registered users and vies with MySpace for the number one social networking spot in the UK and Ireland. Rumours that it's also running the rule over another site in the sector, Facebook, have also been rife.

As MTV reaches the ripe old age of 25 this year, the network has been plagued by suggestions that it is increasingly out of touch with its audience. But while moves to snap up digital assets that retain links with young people are crucial to its future, Q2 results today proved that traditional revenue streams are far from drying up.

Viacom reported that profit for the three months to June 30 was $416m, 27% up from $328.6m for the same period a year ago, with the rise attributed to strong advertising sales at MTV Networks. Revenue rose 24% to $2.85bn.

Existing digital properties generated $51m during the quarter, representing a rise of 58%, with digital advertising revenue (68% of total digital revenue) rising by 75%. Viacom clearly believes that while digital currently represents a small proportion of total income, the steep growth curve is set to continue.

Commenting on the Atom Entertainment deal, Viacom chief executive Tom Freston said: "This acquisition is right on the money with our digital strategy. It adds great scale with users, improves our casual gaming position, and brings a world-class digital video library and a fantastic management team."

Jonathan Webdale
10 Aug 2006
© C21 Media 2006


C21 Home | FutureMedia Home | Printer Friendly | Email a Friend