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Postman Pat goes Stateside via HBO deal Postman Pat is set for the US following a major deal between the pre-school character's UK IP owner Entertainment Rights and Time Warner's HBO.  From this Autumn, Postman Pat will launch on HBO Family, the US premium pay TV service, giving it access to over 35m homes in the US. The series will be broadcast in both English and Spanish.The US move is the latest in Postman Pat's global roll-out. Last week, C21 reported that Pat had rolled out further in Italy via pubcaster Rai 3. The pre-school toon also has a broadcast presence in several other territories including Australia, Scandinavia and Benelux. Earlier this year, group commercial director Jane Smith outlined ER's strategy of pushing further into the US market. Mike Heap, ceo Entertainment Rights, expanded further today: "This is a landmark deal for ER and opens up considerable opportunities for the company in the significant US market. Along with Fat Albert, He-man and She-Ra, Postman Pat is set to join our cast of iconic US characters," he said. ER is currently developing a consumer products programme for the pre-school favourite which will roll out in the US in 2006.Other initiatives include a spin-off cgi project, Guess With Jess, an educational toon based on Pat's cute feline sidekick. Other kids programming on HBO Family includes including I Spy (Scholastic), Curious George (Universal) and Stuart Little (Sony Pictures) Jules Grant 31 May 2005 © C21 Media 2005 
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