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UK television exports up 25% UK television exports rose by a quarter in 2008, with format programming and the growth of digital platforms proving popular with the international markets. The increase has pushed revenue from worldwide sales to £980m (US$1.6bn), according to the UK TV Exports Survey, published by indie trade body Pact. Australia and New Zealand territories represent the area of biggest growth for UK TV sales, up 65% year-on-year, while the US remains the largest importer, with 35% of total sales, up 11% on 2007. The report claims the surge can be credited to significant revenue contributions from formats, video/DVD and licensing. The statistics will prove a welcome boost to the UK business, as all markets surveyed showed growth, including strong performances in Asia (sales up 57%), Eastern Europe (43%), Canada (42%) and France (29%). Sales of finished programming rose by 20%, raking in £469m. Brand licensing for merchandise also grew, up 66% to £215m. UK Trade and Investment (UKTI) CEO Sir Andrew Cahn said: "This report shows that a good TV format can transcend cultural barriers and deliver a powerful message. It celebrates the quality of British television and brilliant minds that continue to make the UK's creative industries global leaders in their fields." Chris Bonney, MD of Outright Distribution and a Pact council member, added: "For independents, these export revenue are a crucial part of their ability to invest up to £190m per year in new programmes, despite reduced margins and the particularly challenging economic environment we currently find ourselves in." However, the survey, which was sponsored by UKTI, ITV Studios Global Entertainment and BBC Worldwide, also found that global sales of UK coproductions fell 28% to £41m. Jesse Whittock 27 Nov 2009 © C21 Media 2009 
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