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Playboy cuts loss as TV revenue slides Playboy Enterprises narrowed its losses in the third quarter, despite a fall in revenue at its television business. The company posted a net loss of US$1.1m compared with US$6.2m in the same period last year. Revenue fell from US$70.4m to US$56m. Playboy TV suffered a US$2m fall in domestic TV revenue, blaming the decline on the continuing shift to video-on-demand.  CEO Scott Flanders also hinted that a repositioning of Playboy TV was on the cards. He said the company would "consolidate some networks," but in a way that still gave distributors and viewers access to enough content – with one specific network designed to feed web-based content to the TV, for example. Flanders added that negotiations with cable and satellite providers to get premium positioning for Playboy Channel (like HBO or Showtime), as opposed to just an adult service, were on track to improve revenues. Revenue was also down in the company's print and online divisions, partly due to the combining of its July and August editions. Digital is down around 12% at US$9.6m for the quarter. Flanders, who is fairly new to the adult entertainment empire, said: "My goal is to better manage the power of this brand to accelerate the growth of our licensing business, create new momentum in our media businesses and develop a more efficient business model." Jules Grant 6 Nov 2009 © C21 Media 2009 
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