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Canada's G4 adds new block
Canadian male-skewing cablenet G4TechTV is launching a new primetime programming block, Adult Digital Distraction, or ADD, headlined by the US version of The IT Crowd.
Beginning tonight, G4 will air episodes from new-to-the-network animation, live-action comedy and alternative series under the ADD banner at 20.00, 22.00 and 02.00.
 Along with The IT Crowd, which originally aired on NBC, Rogers-owned G4 has acquired a number of new titles from French distributor Screen Opus that form part of Turner Broadcasting's Adult Swim brand. Aqua Teen Hunger Force, Titan Maximum and Tim and Eric Awesome Show, Great Job are among the mix.
G4's ADD block will also include cult Judd Apatow-produced comedic drama series Freaks and Geeks and new satirical round-up Web Soup, from the network's Comcast-owned US parent, among a number of other titles.
"The programming on ADD already has an established fan base due to popular original Adult Swim series such as Aqua Teen Hunger Force and The Venture Bros," said Malcolm Dunlop, executive VP of programming and Rogers Media Television. “This highly entertaining block is sure to draw more viewers while entertaining G4’s existing audience."
Emily Brookes
9 Jun 2009
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