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MSNBC digs Cellar doc
MSNBC is among eight channels to pick up RDF Rights' documentary Austrian Cellar, marking the US cable news network's second non-US acqusition.
 Its first was Cult Killer, from UK-based distributor TVF International, the deal for which was closed last month.
Produced by UK indie Blakeway Productions, Austrian Cellar is the story of Josef Fritzl, who imprisoned his daughter in a cellar for 24 years. It premiered on Channel 4 two weeks ago, pulling in two million viewers and a 7.6% share.
Following that debut, the film has sold to TVNZ in New Zealand, DBS in Israel, Poland's TVP, Television Nacional in Chile, Romania's Antena 3 and Estonia's ETV, as well as MSNBC.
Scott Hooker, senior executive producer of documentaries and development at MSNBC, called Austrian Cellar "a well-produced documentary telling a very compelling and timely story – just the kind of programming MSNBC's Doc-Block viewers have come to expect.
"As our second acquisition of a European-made film, this demonstrates that our commitment to great storytelling now stretches beyond America's shores."
Emily Brookes
3 Jun 2008
© C21 Media 2008
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