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Disney targets Russia with new website
The Walt Disney Company CIS has introduced a new online entertainment destination for Russian children and families, called Disney.ru.
 The Russian site will provide an online experience that draws from Disney's portfolio of stories, characters and entertainment brands while exploring the company's history, products and services in Russia and from around the world.
Content will be created for all age groups, so that preschoolers can access characters such as Micky Mouse and shows like W.I.T.C.H., while teenagers can enjoy the worlds of the Chronicles of Narnia, Pirates of the Caribbean, High School Musical and Hannah Montana.
The site will be divided into sections including movies, games, characters, products and travel.
Marina Jigalova-Ozkan,MD of The Walt Disney Company CIS, said: "The launch of Disney.ru is an important step in Disney's development in Russia. We are really happy that, starting from today, Russian families will have an opportunity to get to know our characters as well as users around the world do."
29 Apr 2008
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