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Sky News signs with IPTV newcomer Sky News in the UK is making its 24-hour news service available online via internet TV start-up Jalipo, which is attempting to bring a 'pay-as-you-go' model to TV consumption. The News Corp-owned channel joins the likes of BBC World, EuroNews and Al Jazeera, which have all made their content available to Jalipo since the service launched earlier this year. Backed by former Sony Europe president Chris Deering and former MTV Europe chief financial officer and ex-Chrysalis MD Philip McDanell, the company's investors include Artemis and Mirabaud. Jalipo is attempting to popularise a pay-as-you-go model for TV, whereby viewers pay only for the amount of TV they have watched using the company's J:Credits system, rather than a monthly subscription. The deal with Sky News is perhaps ironic, given Deering's previous comments about the costs of the satellite TV platform from which the channel springs. "I don't know how much TV you watch but I've figured out what it's costing me per minute to watch Sky and it's probably five times what it would cost me per minute to watch whatever I wanted to watch on Jalipo," Deering told C21 in April. Sky News broadcasts will now be available via Jalipo in three different quality streams, with a range of on-demand content supporting the live channel feed. Jonathan Webdale 23 Jul 2007 © C21 Media 2007
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