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Scripps to take Food into UK
MIPCOM NEWS: US cablecaster Scripps Networks Interactive is to launch Food Network in Europe, Africa and the Middle East through a joint venture. A UK channel is first out of the door.
The JV with Chello Zone will allow a localised version of Food Network to launch in the UK on Sky during the fourth quarter of this year and begin rolling out to the other territories in early 2010.
 Scripps will have a controlling stake in the JV, while Chello will be responsible for Food Network's operations across Europe, Africa and the Middle East. Financial terms were not disclosed.
The international version of the channel will include original programming from the countries and regions it will reach, said Scripps, as well as shows that were produced for US audiences.
"This is the first of what we hope will be many ventures to expand the global footprint of Scripps Networks Interactive," said Greg Moyer, president of the company's international development subsidiary, Scripps Networks International.
"Food Network is an obvious and logical choice for international distribution given its universal appeal and tremendous brand power. Our objective is to aggregate an engaged and growing audience of passionate 'foodies' across the globe."
Ed Waller
5 Oct 2009
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