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AMC reskews True West US cablenet AMC, home to original scripted productions such as Mad Men and Breaking Bad, is heading into the primetime unscripted arena with new ob-doc series, True West. According to the channel, the move is part of a brand sharpening that involves a rejig of its weeknight schedule.  Created by producer Brett Morgan, part of the team behind AMC's successful 2006 miniseries Broken Trail, True West centres on a multigenerational group of modern cowboys pursuing a way of life that is heading for extinction.Although commissioned, True West is in the early development stages, with casting and location yet to be finalised. A series that, while unscripted, plays out like a drama rather than a competition or reality show, True West fits into AMC's new brand identity, which the Cablevision-owned network is preparing for presentation at its Upfront. Lead by the slogan 'Story matters here,' AMC is looking to position itself as a narrative-driven channel with broad audience appeal. The channel will sharpen the skew of its nightly primetime blocks later this year as part of that drive. Mondays will be female-skewing with a focus on feature films; Tuesday nights will house Cinemania, a hosted interactive shortform block; Wednesdays will be dedicated to action films; Thursday nighst will be red carpet night; Fridays and Saturdays will share special event programming; and Sundays will remain the block reserved for original series. Emily Brookes 1 Apr 2009 © C21 Media 2009 
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