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CHUM's Entertainment Park on Russian cable
MIPCOM NEWS: On the back of an already buoyant Mipcom for CHUM International, International Broadcast Communications (IBC) has clinched a substantial programming deal with Russian cable TV on behalf of the Canadian-based entertainment company.
 The deal, brokered by IBC founder John Helmrich, will see CHUM satellite channel Entertainment Park launch on October 20 on National Cable Network, Russia's second-largest pay TV operator with around 1.65 million subscribers, and covers the channel's feeds into Russia and the Commonwealth of Independent States.
Featuring in the channel's line-up are some 360 hours of fashion, celebrity and entertainment programming from CHUM's library, such as Raw (30x30'), showing candid moments of the fashion world both backstage and on the runway; One Shot (39x30'), showing celebs as viewed by former paparazzo Vinnie Zuffante; and Star! at the Movies (50x30'), a film-related infotainment magazine.
"CHUM's assortment of series focusing on celebrities, fashion, music and movies delivers the timely and attention-grabbing programming that is ideally suited to launching a new channel and growing an audience in a highly competitive marketplace like Russia," said Helmrich.
Gün Akyuz
11 Oct 2006
© C21 Media 2006
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