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HD start for new MTV network
MTV Networks is to launch its first all-high-definition network, MHD, on January 16, although no carriage agreements have been announced yet. The network will feature an array of music genres – rock, country and hip-hop – with programming taken from MTV as well as MTV2, VH1 and CMT.
As concert films rather than music videos are traditionally shot in HD, a large portion of MHD’s schedule will be filled with concert acquisitions and repurposed series, including MTV Unplugged, the MTV Video Music Awards and VH1 Storytellers. MTV Networks will also produce original programming created specifically for the new channel, including video countdown shows, exclusive artist interviews and behind-the-scenes footage.
MTV Networks' music group president Van Toffler said: "We have always brought programming to new platforms – radio, internet, cell phones and college dorms – and HD is the next place that makes sense for us."
Kris Sofley
15 Sep 2005
© C21 Media 2005
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