New Metric hires for development

Canadian production outfit New Metric Media has appointed an exec from Toronto-based distributor Mongrel Media to ramp up its development business.

Caroline Habib

Caroline Habib will join the company, known for CraveTV sitcom LetterKenny, in January as its VP of development and will work alongside president Mark Montefiore to grow the company’s output of high-end TV drama.

Habib will lead all development acquisitions and sales efforts for the company’s domestic and international business with a focus on premium, signature drama and comedy series.

Habib currently oversees Mongrel’s international sales division, Mongrel International. During a decade with the company she has managed all Canadian acquisitions and broadcast sales.

Having worked for several distributors and sales agents in the region, she has brought films such as AVA, Menashe, Maudie, Stories We Tell, Boyhood, Inside Llewyn Davis, and Brooklyn to Canadian and international audiences.

She previously worked for Seville Pictures, Maximum Films Intl and Planet in Focus Film Festival.