Netflix is likely to enter the Chinese market without a local partner and expects to export locally produced series worldwide once it has launched in the territory.
“It’s unlikely that we would definitely pursue (a local partner model) as a strategy,” he said. “These ventures become very complex and very difficult to manage, and ultimately it’s difficult to be successful.”
With no operating partner, Netflix would need to obtain operating licences on its own, which would likely cause a delay in establishing a presence in China.
Sarandos said the firm would need around eight different licences to launch in the country, adding that business there was “subject to a censorship and regulatory environment that we haven’t had to deal with.”
His comments come as China’s regulators are imposing new licensing and quota restrictions on foreign players.