Please wait...
Please wait...
Club C21

Netflix alum rolls into 420TV

420TV, the new premium OTT channel dedicated to cannabis-related news and entertainment, has appointed a former Netflix executive to oversee its launch.

Nick Nelson

Nick Nelson, who was formerly head of product creative for Netflix, is now head of product and innovation for 420 parent OwnZones Media Network and will lead the launch of 420TV on a variety of devices and platforms.

Nelson served as head of product creative at Netflix from 2012 to 2016. During the evolutionary years of the streaming giant, he grew his team from five to more than 60 staff to support the company’s growing number of products, original content and international expansion.

420TV has also assigned Tim Rosta and Vat Tann, formerly of creative company Rosta+Tann, to run its advertising. The outfit previously worked with MTV, E! and Disney.

420TV is set to launch in January 2018 with Douglas A Lee at the helm as general manager. It will become the first fully ad-supported platform of its kind and will target a millennial audience to make the most of the opportunities around the legalising of cannabis.

The service will launch via 420TV.com and its mobile applications before expanding to other devices and through OwnZones’ worldwide multi-platform distribution network.

OwnZones is a VoD platform with streaming video powered by OwnZones Media Network, which produces and distributes content through its worldwide networks. Its distribution partners include Comcast, Amazon, Roku and Apple TV.

Last week, 420TV announced work had begun on its first series, a show about Amsterdam’s cannabis culture, with Zoomin Studios.

Please wait...
FA
Send us your news by
clicking here

C21Media.net is…

All about content in the 21st Century, from TV to web, mobile, tablet and beyond. C21Media is considered Home to The International Entertainment Community.

Free news alerts

From the daily C21Media newsfeed to weekly genre focused e-publications. Register to receive the latest news and analysis to your desktop or mobile device.

Subscribe to C21

Paid subscriptions give access to exclusive news, unique resources and specialist content areas. Click here to read more and subscribe online.

Sharing access

Our terms and conditions strictly prohibit the sharing of subscriptions and abuse can lead to prosecution. Click here for more information on our multi-user packages.

C21 everywhere

C21Mobile is a tablet / smartphone app available for iPad and iPhone with an Android version set to follow. You can also follow us on Twitter and Facebook.

Contact C21

C21 Media Limited
2nd Floor, 148 Curtain Road
London EC2A 3AT
+44 (0) 20 7729 7460
c21media.net
[email protected]