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Nederland 1/NPO1 – Multi-platform
Posted By C21 Reporters On 29-07-2014 @ 11:49 am In Alerts | Comments Disabled
NPO’s offensive to retain viewers against the rise of external non-linear services is already visible in its online catch-up and live-streaming player. As well as NPO Uitzending Gemist, NPO is now available via subscription as NPO Plus on Dutch online platform nl Ziet. The collaborative, ad-free venture between NPO and its commercial rivals RTL Nederland and SBS Holland, carries content from the 11 channels belonging to the three partners.
NPO will also be unveiling a new brand strategy for the multi-screen age this summer. All of its TV, radio and online channels will adopt the NPO moniker, with Ned1 becoming NPO1 on August 19, along with NPO2 and NPO3. The move to the single NPO brand will help the pubcaster create a stronger unified presence across multiple platforms, including tablet and smartphone apps.
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