Nat Geo blocks target Asian kids

NEWS BRIEF: Today sees the launch of National Geographic Channel Asia’s two new one-hour kids blocks, branded Nat Geo Junior. Titles include I Didn’t Know That, Mad Labs and Wild Detectives.

Nat Geo Junior airs every weekday from 10.00 to 11.00 and 17.00 to 18.00 on the channel’s Hong Kong and ASEAN regional satellite feed. In Asia, Nat Geo Junior is expected to reach over six million households for viewers aged seven to 16.