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Mickey follows Ho Chi Minh trail

Children’s faves Mickey Mouse and Donald Duck are being shipped to Vietnam to feature in Disney’s first animated series block on free TV in the Asian country.

The Asia Pacific division of Disney’s international television distribution arm, Buena Vista International Television, has inked a deal with Vietnamese distribution agent Q.net Co to launch an animated series package on Ho Chi Minh Television (HTV), the country’s second largest broadcaster.

From this month, the 30-minute Toon Disney branded block will air on HTV7 from Monday to Sunday from 06.00. Shows in the block will include Mickey Mouseworks, The Adventures of Mickey & Donald, Buzz Lightyear of Star Command and Timon & Pumbaa. Steve Macallister, BVITV-AP’s senior VP and MD, said: “We are confident that young Vietnamese viewers will be excited by these animated series.”

In 2005, HTV was the first Vietnamese broadcaster to launch Disney Channel and Playhouse Disney on its pay-TV package, HTVC. In addition, one of the first Jetix-branded animation blocks in Asia Pacific launched on Vietnam Television (VTV) in November 2005.

Today’s deal follows a series of programme sales in the region made last year by BVITV-AP, licensing Desperate Housewives, Lost, Alias, Criminal Minds and Ghost Whisperer as well as the first live broadcast of the Academy Awards on HTV7.

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