MBK picks primetime Armoza pair

Serbian producer MBK Production has picked up Israeli primetime entertainment formats The People’s Choice and I Can Do That! from Armoza Formats.

The People’s Choice (60′ or 90′), developed by Armoza in partnership with France’s TF1, is an interactive TV show that tests how well viewers know their nation by presenting them with a series of thought-provoking dilemmas.

It has been sold in territories including Germany, Italy and Sweden and was most recently picked up by Brazil’s Globo.

I Can Do That! is currently in production in more than 15 countries and recently aired in Italy on Rai Uno, while Romania’s Antena 1 and Bulgaria’s Nova TV have also commissioned the show.

The format challenges eight celebrities to choose an act to master in one week before they perform it live, with viewers choosing which celeb did best. The format emerged from a partnership between Armoza and China’s JiangSu Broadcasting Corporation.

MBK produces formats for broadcasters across CEE including Got Talent Serbia, The X Factor and Macedonian Idols.