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Mattel’s American Girl explores Amazon

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Mattel’s American Girl doll line

Amazon has agreed a “multiyear, multimillion-dollar production deal” with toyco Mattel that will see it produce four live-action specials for its Prime Video service.

Amazon will produce the specials based on Mattel’s American Girl brand, with the option of then making multiple seasons of episodic content. The first special is set to air on Amazon Prime Video in the US, UK, Germany and Austria later this year.

“American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning,” said Tara Sorensen, head of kids programming at Amazon Studios.

“Their research dives deep and adds rich layers to the IP that are unparalleled in this space, which in turn will facilitate a truly enriched on-screen experience.”

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