NEWS BRIEF: Amazon-owned European VoD service LoveFilm ^[1] is adding on-demand access to TV shows like 30 Rock and the US version of The Office through a new deal with NBCUniversal International TV Distribution.

The agreement, which also covers older NBCU titles like sci-fi drama Heroes and cult 1980s series Knight Rider, follows a May deal ^[2] between LoveFilm ^[1] and NBCU that covered streaming access to Universal Pictures films such as Battleship and Senna in the UK during the second pay window.