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Love Nature falls for ex-Warner exec

Love Nature International, the joint venture between Canada’s Blue Ant Media and Smithsonian Networks in the US, has hired a former Paramount, MGM and Warner Brothers exec for its sales division.

Vince Petersen

Vince Petersen has been named director of partnerships at Love Nature and will work in its London office. He is tasked with driving the firm’s subscriber growth with a focus on SVoD platforms and will also oversee operations in Germany, Austria, Switzerland and France.

Petersen will report to Jo Parkinson, MD at Love Nature International. Anthony Jewitt, director of partnerships, will remain focused on international linear TV sales.

Petersen most recently headed up international content partnerships at Netgem and previously consulted at European VoD service Wuaki.tv, where he supported its European roll-out.

Parkinson said: “As we continue to expand our global footprint, Vince’s expertise in digital programming and on-demand services is critical as we work to reach wildlife fans all over the globe with inspiring stories and family-friendly viewing.”

Love Nature International claims to distribute the largest library of 4K wildlife and nature content, with the Love Nature network available as a linear service in Canada and Singapore, and as an SVoD service in 39 countries.

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