Lifetime tries on lingerie series

Female-skewing US cable network Lifetime has ordered a new reality documentary series set in a lingerie shop in Atlanta.

Double Divas, due to launch on January 10, will take viewers inside the LiviRae Lingerie boutique to meet store owners and best friends Molly Hopkins and Cynthia Richards, and their customers.

It is produced by NorthSouth Productions, with Charlie DeBovoise and Mark Hickman (both Say Yes to the Dress: Atlanta) exec producing.

Jenifer Fiason (Extreme Makeover: Home Edition) and Kathleen Blake (Say Yes to the Dress: Bridesmaids) co-exec produce with Lifetime trio Rob Sharenow, Gena McCarthy and Colleen Conway.

The series will be sold internationally by the distribution arm of A+E Networks.