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KiKa – Multi-platform

KiKa’s on-demand platform KiKa Plus is accessible through the Kika.de website and targets three main age groups: 3-5s, 6-9s and 10-plus.

“The KiKa on-demand offer already has fantastic user figures and there has been no cannibalising between it and the TV channel. This is obviously because you can watch your favourite shows whenever you feel the time is right, including between 21.00 and 06.00 when the KiKa channel is not on,” says says Sebastian Debertin, head of fiction, acquisitions and coproductions.

“Figures show that although kids aged 10-plus love to use the on-demand offer after hours, the typical user of KiKa Plus is a preschooler and their parents. They’re watching shows like Chloe’s Closet or the claymation remake of Ernie and Bert in really large numbers.”

However, KiKa Plus remains hampered by government regulations that allows only content commissioned or coproduced by public broadcasters to air on the platform. “Media politics in Germany limits public television in an unfair way – much too much for my taste,” says Debertin.

 

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