ITV’s Crozier joins Mipcom line-up

ITV CEO Adam Crozier will address Mipcom delegates with a keynote speech in Cannes this October.

ITV CEO Adam Crozier

Crozier joined ITV as CEO in April 2010 and shortly afterwards launched a five-year plan to turn it into a stronger company less dependent on the advertising market.

Delivering the Mipcom Media Mastermind Keynote on Monday October 5, Crozier will discuss ITV’s strategy to build an international content business.

The keynote will cover the creative renewal of ITV Studios and the company’s international expansion in markets including the US, where it is now the largest independent producer of non-scripted programmes.

The firm’s growing international scripted business, coinciding with the launch of ITV Studios dramas Beowulf and Jekyll & Hyde, will also be discussed.