UK commercial broadcaster ITV is moving its Leftfield Entertainment label under the ITV America umbrella and has appointed the prodco’s CEO as president of the US division.
Veteran producer David George, who has served as CEO of Leftfield since December 2015 when ITV completed its acquisition of the company, becomes president at ITV America and reports to CEO Brent Montgomery.
George will work closely with Montgomery and the production group’s senior team across reality, lifestyle, docuseries, live programming and competition series.
He also has oversight of creative development and production across the company’s production labels, pods and producer deals. However, ITV prodcos DiGa, High Noon Entertainment and Thinkfactory Media will continue to report directly into Montgomery.
The Leftfield Entertainment moniker will now be retired, with the prodco best known for its hit franchise Pawn Stars. ITV America is set to name a president for Leftfield Pictures later this year.
George joined Leftfield in 2010 as an executive producer and became president of Leftfield Pictures in 2014 as the company expanded from a single prodco into Leftfield Entertainment.
“To say that David George has been a key player in the evolution and growth of Leftfield – and now ITV America – is an understatement,” said Montgomery.
“He has helped move the company to its next iteration of content across nearly every genre, working especially creatively on innovative projects and deals with Amazon and Netflix, including our recently announced reimagining of the iconic Queer Eye to be produced by ITV Entertainment and our partners at Scout.”
George added: “Leftfield and ITV have created a shop where the sky’s the limit, and if you want to take risks, work hard and think outside the box, it’s an amazing place for a producer and for an executive.”