Itoydani seeks Face2Face time

Itoydani, the US Hispanic-focused distributor formed by a former Endemol Shine Latino exec, has taken rights to a new reality competition format featuring identical twins.

Daniel Rodríguez

Face2Face sees pairs of identical twins provide a ‘canvas’ for teams of hair stylists, make-up artists and fashion experts working with limited supplies to transform their look based on various themes, from the 1960s to Halloween.

Created by Didier Mahieu, the 30-minute format sees the twins, who will range in age and gender, made up by two teams to see which one does the best job in a set amount of time.

Mahieu, a French-American living in the US, originally conceived of the format in 2011 and registered its name in his local copyright office.

Itoydani is fronted by Daniel Rodríguez, Endemol Shine Latino’s former exec VP for Latin America.