Ilicco Elia

Head of mobile, LBi

Ilicco is responsible for LBi’s mobile offering, advising clients on mobile strategy and overseeing mobile product development and innovation.
Named one of the UK’s top 100 most influential people in media by The Guardian newspaper, Ilicco was previously responsible for Reuters’ global portfolio of mobile sites and services. He pioneered the use of social media to gather information as well as to amplify the distribution of news stories.
Ilicco believes that mobile will increasingly underpin everything that happens in digital, and his aim at LBi is to feed new lessons from the cutting-edge of mobile into everything else the agency does.

Session description

Brands living in the age of continuous conversation

The iPad is the first screen, not the second. Consumers only look up from their personal screen to watch the “shared” screen when something interesting happens. Ilicco will present case studies from The Voice and X-Factor to demonstrate how brands can tap into this behaviour.

Philippe Gonzalez

New media manager, Chello Multicanal

Philippe is New Media Manager at Chello Multicanal (Spain). The company belongs to Chellomedia the international content division of Liberty Global. Chello Multicanal is the leading producer and distributor of thematic television channels in the Iberian market (Spain, Portugal), operating 22 Tv channels which reach more than 6.5 million households. Philippe is in charge of the whole strategy of the 22 different paying Tv thematic channels through new trends of video content consumption. That´s to say Web, Social Media and Development of Apps for i.O.S and other smartphones, Set-top boxes, Smart Tv´s…

Session description

Canal Panda iPad App, success story of the first tv premium channel available in streaming in Spain

Canal Panda is one of the main children paying Tv channel in Spain. With less than one year on air, the channel decided to bet on Mobile Apps and Tablets to promote its Brand Awareness and Tv Audience. Within few months after the launch of its cross-media app, Canal Panda TV saw an incredible increase of 100 percent in monthly TV viewer ratings. It posted a 200-percent increase with its daily ratings, all attributed to the impact of the mobile and tablet app”.

Neil Witten

Director, Bite Studio

I’m an evangelist of new technology and director of Bite Studio, an award winning digital design and development agency that offers a range of digital services to various sectors such as publishing, high-end luxury design and tech based start-ups. I have a close affinity with the publishing industry, having led the development of a number of publishing systems and offering digital consultancy services to publishers such as The Random House Group.
For C21 2010 Bite Studio, produced and developed a top 15 interactive children’s book for the iPad, ‘A Bear Ate All The Brussels Sprouts’ for less than £10K and in just 6 weeks, proving that successful iPad apps don’t have to break the bank if you’re agile and light on your feet

Session description

The app of the future lives in the cloud

I’d like to talk about the future of the app. Today the iPad is a dominant device and Apple has done a fantastic job in accelerating the growth of mobile and tablet apps while also upping the bar of user delight and engagement. However, Apple currently holds only 30% of the mobile / tablet market, while Google currently has 50%. The landscape is changing. Quickly. Apps will soon be running on Internet connected TVs and new and emerging mobile and tablet devices. So it’s more important than ever to have a clear strategy on web vs native apps. The smart money is to hedge your bets. Make your investment in getting your content into the cloud, nicely tagged up and easy for client devices to consume. Use native device features sparingly and don’t try and do everything at once. This approach will allow you to be agile and iterative and most importantly to reach the widest possible audience.

Richard Coggin

Digital creative director, AIS

Richard Coggin, digital creative director at ais London (key clients include, EDF Energy, SKODA and PlayStation VITA): Coggin has received a number of awards for his creative work, including Cannes Lion Gold; London International Gold; Epica Gold; Eurobest Gold and 2 IAB Creative Showcase winners. He also won a John Caples award for Fiat and British Video Association Agency of the year 2008.
With almost 20 years’ industry experience, Coggin joins archibald ingall stretton from Greenroom Digital (now Momentum Worldwide) where, as creative director, he developed award winning campaigns for brands as diverse as; Nestle; Sony PlayStation Europe; Paramount; Lionsgate; Sony Pictures and The National Lottery. His most recent work includes a campaign for Rowntree’s Randoms which helped make the brand’s Facebook page the third biggest in the UK. He also led the UK launch of Xbox Kinect.

Session description

Two Screen and beyond

2 screen is lovely and all that, but how do we keep consumers engaged pre and post the ‘live’ event that the second screen is being used for? It’s rather a lot of cash to spend on an app that only lives for the time of a show or an event; is there a way to integrate the concept into a bigger thought or campaign to get more value out of the medium, and also use it to get more value out of other mediums? Rich will be sharing his view on how rewarding consumers for their interaction can turn 2 screens into a potent marketing tool that will increase engagement and loyalty for a brand.

Selma Turajlic

Head of interactive media and licensing, All3Media International

Selma Turajlic is Head of Interactive Media and Licensing for All3Media International where she is responsible for the exploitation of the entire All3Media International’s portfolio, including The Cube and TOWIE across interactive media and consumer products. Prior to joining All3Media International, Selma was Director, Interactive Media at 2waytraffic (distribution arm of Sony Pictures Television), where she managed international digitla licensing for Who Wants To Be A Millionaire? Selma’s previous roles include Business Development Consultant at Shazam Entertainment, working on technology licensing both in UK and the USA and devising distribution strategies and Entertainment Manager at lastminute.com. Selma graduated with a degree in Economics from the London School of Economics and Political Sciences in 1999.

Fergus McNeill

CEO, Finblade

Fergus McNeill has been creating interactive entertainment since the early eighties, when he started writing adventure games for the Sinclair Spectrum and BBC Micro. Over the following years, he became well-known in the industry, developing the first title based on Terry Pratchett’s Discworld, and going on to set up and manage a new studio for SCi / Eidos, producing several award-winning PC games.
After a period designing interactive DVD titles, he joined IOMO / InfoSpace as studio director, overseeing development of mobile entertainment titles. This led to an MBO, and the rebranding of the studio as FinBlade.
Based in Eastleigh, Hampshire, FinBlade is now one of the most experienced studios in the UK, focusing on games and apps for iOS, Facebook, and other social / mobile platforms. Studio output is mostly white-label projects for clients and brands around the world, as well as bespoke mobile technology solutions. Fergus is CEO and, in his spare time, a successful crime novelist.

Session description

Using iPad at both ends of the content channel

The iPad puts powerful technology in the hands of people literally everywhere. But that doesn’t just make it convenient to consume content – more and more it’s democratising content creation as well. When FinBlade were approached to develop a mobile client for interactive animated talking heads, we realised that the iPad could sit at both ends of the channel – as both a perfect playback device and a powerful creative tool.
In this presentation, we’ll look at the unique challenges and benefits of this development, and explore the design implications for this and future projects.

Tom Mcdonnell

Co founder and commercial director, Monterosa

Tom founded Monterosa Productions, based in London, UK. Originally a coder with a passion for TV, games and lm, he’s driven by an ambition to create big, relevant events that bring people together around shared interests. Tom’s role at Monterosa is both strategic and operational. He guides product development, leads new business and is responsible for partnerships with production companies, broadcasters and agencies. As exec producer, Tom has led a variety of the most successful second screen social TV projects in Europe including “Test The Nation” (BBC1), “ITV Live for FIFA World Cup 2010” (ITV), Fremantle’s “The Apprentice Predictor” (BBC1), “Style The Nation” (Channel 4) and Endemol’s “Million Pound Drop” (Channel 4). Widely considered the most successful example of integrated second screen TV entertainment, Million Pound Drop Play-along has been described as “the best example of a synced play along” in UK broadcasting and picked up prestigious awards from The Edinburgh International TV Festival, Broadcast Digital, New Media Age, the Broadcasting Press Guild and BAFTA. Tom is currently building Monterosa’s next-generation propositions for entertainment, sports and advertising.

Session description

Second screen revenue generation for broadcasters

Tom Mcdonnell will be discussing how broadcasters can drive incremental revenue through in-app payments, and how new second screen brand formats are re-inventing TV advertising and sponsorship.

Eric Huang

New business/IP acquisitions director, Penguin Children’s Group

Eric Huang is New Business/IP Acquisitions Director for the Penguin Children’s Group in London. His first ‘real job’ was as an assistant at Disney Publishing in Los Angeles where he worked for six years in a variety of editorial roles. Eric moved to Melbourne in 2001 as Managing Editor at Penguin Australia. Three years later he became Publisher at Aussie toy company Funtastic’s new book division, then moved to the UK as Head of Licensing at Parragon in Bath. Eric now lives in London and is always on the look-out for creative partnerships to tell stories on traditional and new media platforms.

Session description

The Future of Book Publishing

Book publishing is in the midst of an exciting transition. New devices and new media channels have opened up new ways for publishers to tell stories. Penguin Children’s has led the way with a successful apps programme over recent years for brands including Peter Rabbit, Peppa Pig and Moshi Monsters. 2013 will see Penguin Children’s debut a handful of new picture book and story brands on the iPad and other tablets. Some of the apps are reading experiences. Others are not. All, however, are about storytelling and all are examples of how the formerly distinct worlds of publishing, web and TV are quickly merging with fantastic opportunities for anyone with a story to tell.

Jon Salt

Head of digital product development, Random House

Jon is responsible for apps such as The Doctor Who Encyplopedia, Primrose Bakery, Princess Poppy Picture Books, Great British Bake Off and Nigellissima at Random House. He also leads the company’s digital development across new and emerging platforms. Before joining Random House, he worked for Channel 4 managing the Film4 website and producing award-winning digital programmes, including Movie Rush.

Session description

The book app is dead. Long live the book app

As digital reading proliferates at a furious rate, creative opportunities are springing up for publishers to create new types of reader experiences for the iPad. Apps are often bemoaned as high risk and logistically difficult by naysayers in and around the book industry, but Jon Salt and Dan Franklin will explain how they are making app development a key part of Random House’s creative digital strategy, from re-tooling cookery content for tablet users to pushing the envelope in terms of what we understand as a “book” can now be.

Dan Franklin

Digital publisher, Random House

Dan started his career at Canongate Books where he project managed the Nick Cave Bunny Munro iPhone app which marked a sea-change in the way publishers approached developing digital content around books. At Random House he has worked on the award-winning and commercially successful Magic of Reality app by Richard Dawkins, the www.nightcircus.co.uk storyworld with Failbetter Games, commissioned the Brain Shots series of non-fiction shorts by the likes of Alastair Campbell and Laurie Penny & Molly Crabapple, launched the backlist short story initiative, Storycuts, and the iPad app for the 50th anniversary edition of A Clockwork Orange..

Session description

The book app is dead. Long live the book app

As digital reading proliferates at a furious rate, creative opportunities are springing up for publishers to create new types of reader experiences for the iPad. Apps are often bemoaned as high risk and logistically difficult by naysayers in and around the book industry, but Jon Salt and Dan Franklin will explain how they are making app development a key part of Random House’s creative digital strategy, from re-tooling cookery content for tablet users to pushing the envelope in terms of what we understand as a “book” can now be.

Ross Burridge

Head of new media, Atlantic Productions

Ross joins Atlantic from Boto Media, a multiplatform digital publishing consultancy, which had previously worked with Atlantic on app development. Previously, Ross was Editor-in-Chief of iGIZMO magazine, and Head of Emerging Platforms at Dennis Publishing.

Session description

Kingdom of Plants

This franchise offers multiple ways for people to engage with the world of plants through cooperation with Sky, Royal Botanic Gardens Kew, Nintendo, David Attenborough and other partners. Together we created TV, film, iPad, print, home entertainment and games platform content that all share the starting point of informing and entertaining around the plant kingdom and Kew Gardens, but extends this in different ways made possible by the specifics of each medium or platform.

Tom Grinsted

Product manager – Core Mobile Applications, The Guardian

Working for Guardian News and Media, Tom is Product Manger for core mobile and tablet applications including the Guardian and Observer iPad editions, and Android and iOS new apps. With over a decade of experience in creative technical development, he has worked clients including IWM, London 2012, The Education Department, The Wellcome Trust, and of course the Guardian and Observer. Tom now specialises in mobile and tablet product development.

Session description

When I learned that there’s no such thing as the digital consumer

Since the launch of the Guardian and Observer iPad edition, the Guardian has had native apps and mobile optimised websites across every major mobile and tablet platform. The data that this product portfolio has generated gives us unprecedented insight into how our audiences are using and consuming our content, and our clients’ adverts. Understanding this, and through it understanding the nuances in our users, is key to future relevance and success. How do we move beyond the hopelessly broad church of the ‘digital consumer’, and start to appreciate the hugely varied audiences we actually have?

Mark Beeching

Chief creative and strategy officer, Digitas Worldwide

Mark brings great variety and colour to his role as head of creative and strategy at Digitas, the creative digital powerhouse for the Publicis advertising and media group. His career began in children’s theatre and arrived at digital media via Cold War broadcasting, an abandoned doctorate, directing, “good old fashioned advertising, and a host of other failed or abandoned careers.”

Mark says he feels “just lucky and relieved” that the very unplanned messiness of his professional life has equipped him so well for a century in which old media and genres have been totally scrambled “and everyone has to make it up.” His vision, invention, and leadership at Digitas have led to much work unleashing powerful interaction between people and such brands as American Express, Nissan, Samsung, Delta, Kraft, and P&G.

Mark’s contagious energy and championing of talent have resulted in top industry honours including many Lions at the Cannes Festival of Creativity plus Adweek IQ Independent Agency of the Year. In 2010 The Internationalist Magazine named him an Innovator of the Year for his creation of New York’s Digital Content New Fronts, an unorthodox annual event bringing together filmmakers and brands to explore new digital opportunities. In July he featured in Forbes as one of “The Real Mad Men.”

Prior to joining Digitas in 1999, Mark was executive creative director of Circle.com as well as co-founder of Gutsy Films and London agency Libertine. He is a graduate of Corpus Christi College Oxford.

Session description

Big Puter, Little Puter

Mark’s four-year old calls the living room telly the “big puter.” For her, it is just another screen among many that “she controls as easily as she bosses me around.”
How does this multi-screen reality change viewing and story-telling?
Mark uses the experimental but highly successful latest Wonderbra campaign to illustrate the new possibilities for interactive, social, synced, eye-popping and magical multi-screen experiences.
Bring your iPad along and see what happens when it talks to old media from posters to the Big Puter.

Barry O’Neill

CEO, StoryToys

Barry O’Neill is the CEO of StoryToys, a developer and publisher of interactive entertainment content for children. The company’s products combine a unique blend of storytelling, learning and game components and are presented in a simulation of a traditional pop up book. Popular products include the Grimm’s series of interactive books, which have been downloaded more than 1M times. Barry’s background is the games industry, having formerly headed up Namco Bandai’s European Mobile business, and co-founded Upstart Games, which he sold in 2006. Barry also the Chairman of Industry Association Games Ireland, and is a partner in Other Ventures, a consulting and investment advisory business focused on the interactive entertainment industry.

Brands, Indies, and the app-driven market

Charles Kriel, Producer, Writer, Consultant, Bite Studio

Indies dominate the App Store charts. Angry avians, vegetarian zombies, feedreaders and animated doodles compete evenly with, and often dominate AAA-branded efforts from the world’s leading media makers. Simultaneously, the trend away from browsers toward apps pushes audiences into online feeds wrapped in new labels. Barriers to entry and unfair advantages are giving way in the App Store’s uncurated entertainment space. Is this a transitional hiccup, or the new status quo? What role for major entertainment? And just what are Apps for? Charles Kriel will mix a healthy dose of data, his experience with leading broadcasters and his indie tendencies, and try to sort it out.