Interview format first for TTV, Armoza

How To Be proved a success on Norway’s NRK

Polish broadcaster TTV has commissioned a local version of a celebrity interview format from Armoza Formats in its first partnership with the Israeli company.

How To Be will be known in Poland as Być Jak when its first season of nine episodes starts airing weekly in September.

The Polish version will be produced by Jake Vision Production and hosted by local TV personality Przemek Kossakowski.

The format was developed by Artza Productions in collaboration with Armoza and sees the interview process flipped on its head with the celebrity becoming the host and vice versa. The idea is the celebrity confronts deeply personal questions that would never ordinarily be asked in a normal interview.

The Norwegian version of the show improved the slot average on NRK by 63%. Spanish broadcaster Cuatro is set to air its first season this Friday while the third German season is scheduled to air in late July on ZDF and ZDFneo.