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Insight to coproduce with Korea’s CJ

MIPCOM: Ultra-high-definition (UHD) broadcaster Insight TV has agreed a deal with South Korean giant CJ E&M that will see the companies coproduce together.

Insight and CJ E&M are working on two one-hour films that will examine how athletes in the Korean county of Pyeongchang use technology to maximise their performance.

The films will be distributed on CJ E&M’s South Korean network and by Insight on its TV channel across Europe and via Inisght.TV globally.

The shows will allow viewers to see behind the scenes as how Korea’s winter sports athletes prepare for competitive events and how they maximise their ability using state-of-the-art sports equipment.

Andrew Jae Lee, senior VP of content at CJ E&M, said: “We have been looking for a European production partner that can provide high-quality content that our viewers expect. Insight TV is an excellent fit for us and we look forward to showing the completed project in the coming months.”

Yesterday Insight struck a deal making its 4K content available to Samsung TV Plus viewers in Europe. Insight also recently announced its catalogue of content would be made available on Amazon Channels.

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