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Imagina shakes up top team

Spanish distributor Imagina International Sales has promoted one of its execs as part of a management reshuffle at the company.

Beatriz Setuaín

Beatriz Setuaín

Beatriz Setuain becomes president at the sales arm of Spain’s Mediapro Group, reporting to international content director Laura Fernández Espeso

Setuain was previously sales manager at Imagina and before that oversaw international sales at Boomerang TV.

Meanwhile, Esther Agraso has been promoted to head of sales of the company, having previously been sales executive and before that working for Boomerang TV.

The promotions are part of parent Mediapro’s ambitions to expand Imagina’s international sales activities and increase its catalogue, with further appointments due in the coming months.

Mediapro is in the midst of boosting the development of its originals slate and yesterday said it was bringing the Argentinian prodco, led by Daniel Burman, into its production stable.

The Spanish firm has been producing primetime content for domestic TV networks for more than 20 years and now has 35 offices in 23 countries.

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