Iflix picks new COO

A start-up subscription VoD (SVoD) service in Asia has hired a former airline chief and satellite broadcasting executive to lead its business.

Azran Osman-Rani

Azran Osman-Rani takes the dual roles of chief operating officer of iflix Group and CEO of iflix Malaysia.

Owned by Malaysia-based Catcha Group, iflix will offer more than 10,000 hours of Hollywood and Asian films and TV shows when it launches in Malaysia and the Philippines in the second quarter of this year.

A spokeswoman told C21 the launch dates and details on pricing and content deals would be revealed soon.

Osman-Rani was CEO of AirAsia X, a long-haul budget airline based in Malaysia, from its inception in 2007.

Before that he oversaw satcaster Astro All Asia Networks’ international investments across Southeast Asia, India and greater China.

Mark Britt, iflix Group CEO, said: “Azran is a proven leader who has an exceptional track record for building businesses from the ground up. He is uniquely qualified to drive operational strategy and innovation within iflix.”

The SVoD platform plans to expand into Thailand, Indonesia, and Vietnam with a mix of direct launches and those in tandem with distribution partners.