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Icon gets birthday makeover

Icon Network, Endemol Shine Beyond’s lifestyle and beauty brand, is celebrating its first anniversary with a slate of new programming and expansion into new territories.

Michelle Phan

Michelle Phan

Digital pioneer Michelle Phan’s company, which launched in the US and UK last March, is looking to roll out across Asia this year following its recent arrival in Singapore, France and Germany.

The firm is also adding four originals to its line-up, including an as-yet-untitled series that sees Phan travel around Vietnam.

Other programmes include kitchen series 5 Uses, Beauty Newbies and fashion show #LifestyleGoals, starring creators Promise Phan and fashion vloggers Natalie’s Outlet and Sofia Styled.

Icon will also launch several collaboration videos featuring creators from its US and UK networks, including its first project, What’s in My Bag.

The network has also made a number of original series for Verizon’s Go90 platform, including Be Transformed from creator Cassey Ho.


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