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Hulu collects STX’s Uglydolls for series

US streamer Hulu has ordered an animated series based on the plush toy line Uglydolls from film producer and entrepreneur Robert Simonds’ STX Entertainment.

Uglydolls plush toy line

The 26-episode series marks Hulu’s latest addition to its growing library of kids and family programming and comes after it announced a deal with DreamWorks Animation to develop series together.

Created as a toy line by David Horvath and Sun-Min Kim, the Uglydoll brand was named Toy of the Year by the Toy Industry Association in 2006.

The agreement between Hulu and STX will also see the streaming company take exclusive US SVoD rights to the forthcoming Uglydolls animated feature film following its theatrical run in 2019.

STXtv will take on the dual role of studio and producer for the animated series, which will be based on the animated feature. STX holds the international distribution rights to the series outside the US.

Hulu also recently announced a deal with Steven Spielberg’s Amblin Television and Warner Bros Animation to create and premiere a new version of the iconic cartoon franchise Animaniacs.

Uglydolls marks STXtv’s third scripted production commitment in the past five months, following National Geographic’s six-part series Valley of the Boom and YouTube’s The Edge of Seventeen.

Hulu in the US is a joint venture between Warner Bros-owner Time Warner, 21st Century Fox, Comcast and The Walt Disney Company, which is set to take a majority stake in the firm should its US$60bn deal with Fox succeed. Japanese broadcaster Nippon TV acquired Hulu’s operations in the country in 2014.

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