CBS has teamed with Twitter to let viewers choose the ending to an episode Hawaii Five-0 in real-time – a television first for primetime drama, the firms claim.
For the episode, which airs tonight, CBS has prepared three possible endings in which three different suspects are found responsible for the mysterious death of a university professor.
After each suspect’s motives are revealed, viewers will be prompted on-screen to vote – either on Twitter using set hashtags, or on CBS.com – to determine whether the professor’s boss, teaching assistant or student was responsible.
Votes will be tallied in real-time, with the most popular ending to play out the show. Separate voting will occur for east and west coast broadcasts, meaning that different endings may be seen in different parts of the country, while all three will be made available online after the broadcast.
“I’ve always felt the most fun aspect of watching a mystery is trying to figure out whodunnit. Now the Hawaii Five-0 viewers will actually get the chance to tell us who they think committed the crime and we will listen,” said executive producer Peter Lenkov.