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May iPad

Hallmark axes Martha Stewart Show

The Martha Stewart Show will lower the curtain on its seven-year run this summer, following its cancellation by Hallmark Channel.

The daytime lifestyle series by Martha Stewart Living Omnimedia (MSLO) will stop taping new episodes this spring, and coast on re-runs through the summer.

The show has recently suffered in the ratings, and according to Nielsen averaged just 225,000 viewers last year.

“The show will continue on Hallmark through the end of this season and we are currently exploring programming concepts for Martha Stewart and other MSLO brands beyond this fall,” said MSLO president Lisa Gersh in a statement.

Gersh last month hinted that the show was becoming too expensive to produce during an appearance at the UBS Global Media & Communications Conference, telling reporters that the company’s “expensive studio lease is expiring next year, and we will either bring television in-house or find lower cost space, which will significantly reduce our TV operating margins.”

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