Global’s light starts shining in Brazil

TV Globo in Brazil has become the latest broadcaster to order a local version of a Turkish competition format that gives contestants just 20 seconds to prove their singing talents.

Keep Your Light Shining, from Istanbul-based distributor Global Agency, gives 12 contestants a limited amount of time to perform their section of a song and impress judges and the audience before the spotlight moves to the next singer.

An audience vote eliminates a contestant after each song, giving those remaining more time in the spotlight next time around.

The format will be produced in-house and form part of Domingão do Faustão, one of the best-known Globo shows, which began broadcasting in 1989. It will launch in 2015, with the exact date still to be decided.

Izzet Pinto, CEO of Global Agency and the creator of the format, said: “We have sold the show to many territories around the world, including France, Germany, Italy, Spain, Ukraine, China, Thailand, the US and Australia. Now we are very happy to introduce our format to the Brazilian market with Brazil’s leading channel and producer.”