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FutureMedia 2012

 

C21′s FutureMedia 2012
Thursday 29 November 2012
BAFTA, London

Now in its 13th year, FutureMedia brings together content and technology to provide a roadmap for the future development of the media and entertainment business.

The theme for this year’s conference is Next Generation Content Models covering everything from how to successfully launch a YouTube channel, to how to develop effective social TV around programming, and how to harness the opportunity of delivering content direct to the audience.

With a major focus on how tablet ubiquity and connected TV will provide opportunity and threats, FutureMedia will once again showcase the best case studies from the digital frontier while looking into the future with the best minds in the business.

• Cutting edge digital case studies
• Social TV case studies and strategy
• OTT creative and commercial models
• Internet channels and new opportunity
• Next generation content and how to develop and distribute it.

If you are in the content business FutureMedia provides a unique road map to help you navigate the complexities of the digital age. And at just £299 per delegate, it is one of the most cost-conscious events of the year.

C21’s FutureMedia 2012 – views you can use!

Bookings now closed
To book by phone call +44 (0)20 7729 7460
8.30-9.00
Coffee and registration

9.00
Opening remarks:

David Jenkinson
Editor-in-chief & managing director
C21Media
 
 
 

9.05
Opening address:

From viewers to connected consumers – TV in the on-demand media age
Alan Ogston, senior consultant, O&O

We all know about the myriad services, platforms and content available on-demand, but how are consumers engaging with them and who are the likely winners and losers? O&O will deliver a preview of results from their most recent annual survey of media consumption trends, including consumer attitudes to the evolving on-demand landscape, use of content on different devices and the impact on traditional media.
Moderator: David Jenkinson

9.20
FM interview:

Andy Taylor
Commercial and digital media director, All3Media
The UK’s largest independent producer shook up the video-on-demand market by allowing viewers to bypass services such as LoveFilm and Netflix and catch shows including Shameless and The Only Way is Essex via its own TV app, initially launched on Samsung Smart TVs

A3M is initially on a pay-per-view offering, but heralds a brave new world for producers who want to have a direct relationship with their audience.

In the compelling interview the man in charge will discuss the creative and commercial implications of taking programming direct to market in this way, and also what comes next.
Moderator: David Jenkinson
 

9.40
The future of iPlayer
Dave Price
Head of TV & iPlayer, BBC
With more and more requests coming from mobiles, tablets and internet connected TVs (including Smart TVs and games consoles) iPlayer is now available on over 650 devices/platforms. Launching new features such as mobile downloads – so audiences can download their favourite BBC TV programmes to their iPhone, iPod and iPads (Android coming soon) Dave Price will explain the iPlayer strategy and how it fits into the BBC future entertainment mix.
Moderator: David Jenkinson
 

10.00
Panel session:

OTT – The direct approach
With established and emerging internet delivered channels providing catch-up and alternative viewing options, how can the content industry adapt its creative and commercial models to ensure maximum impact, and how will the evolution of OTT affect the traditional landscape?
Moderator: Jonathan Webdale

Tim Sheppard
Head of video strategy (EMEA)
Cisco

Bill Scott
Chief operating and commercial director
Easel TV

Bruno Pereira
Director
TV App Agency

Michael Werner
Chairman and co-founder
Magine

 

11.00
Coffee

11.15
Case Study:

Breaking the broadcast model: Next generation internet video
With Vimeo recently launching monetisation tools for its users – Tip Jar and a ‘Pay-to-view’ service – there is the opportunity for creators to connect directly with their audiences without the need to conform to industry standards around video format, price or release timing. These flexible solutions give creators the right tools to monetise their work in a way that suits themselves and their audience.
Meanwhile, this year Xbox 360 brings game-changing innovation to the content industry with the first truly interactive and immersive television shows. The company believes it will change the content creation industry forever. Microsoft is unveiling a series of new interactive TV experiences for the family to enjoy at home. By applying the lessons of interactive entertainment, of video games to television content – Two Way TV offers content creators completely new ways to engage their audiences. The story begins with 2-way TV experiences that provide children with entirely new ways to learn through play.
Moderator: Mike Dicks

Rob Stevens
Lead designer
Xbox

Jeremy Boxer
Creative director
Vimeo

Charlie Muirhead
Founder and CEO
Rightster

 

12.00
Brand Content: A new advertising model
As TV and Internet converge, it creates significant disruption to the traditional advertising model, as well as opportunities for new, more effective forms of advertising. Owned & earned distribution is replacing paid-for media distribution; and brands are already saving significant amounts by withdrawing from the the usual paid-for channels.
The world of video is currently seeing an evolution of the badging exercises and product placement opportunities that dominate online and TV sponsorship, as brands look to combine this with a more subtle, integrated experience. This session will address how leading players collaborate with brands and production companies to develop and produce high-quality online video series that work within editorial strategy and a brand’s values and themes. It will also look at how online technology can be harnessed to create immersive experiences around video series to allow viewers to extend their involvement with a story beyond just watching a programme on demand online.
Moderator: David Jenkinson

Ed Donald
Head of brand content & brand initiatives
Sony Europe

Richard Armstrong
Partner
Kameleon

Dan Watt-Smith
Head of video
Yahoo! UK

 

12.30
Buffet lunch

 

13.25
Panel session:

Social TV
Social interaction around content is now a driving force for producers and broadcasters eager to engage audiences across platforms. We examine the most successful examples of how social is enhancing content and also review the latest research into how it is likely to change in future.
Moderator: Jonathan Webdale

Martin Lowde
MD, CashInTheAttic.com
Argonon

Andy Littledale
Co-founder/director
SecondSync

Dominic Cook
Managing director and co-founder
33Seconds

Graham Stuart
Co-founder
So Television

Tom Quick
Founder
Smesh

 

14.25
Panel session:

Taming the Second, third and fourth screen
Now part of the entertainment mix, the second third, and even fourth screens are now a genuine part of the content mix. This session showcases how the most progressive players are evolving new creative and commercial models that reach audiences wherever they are.
Moderator: Ed Waller

Neil Mortensen
Research and planning director
Thinkbox

Kris Hardiman
Head of product managment
Red Bee Media

Jonathan Laor
CEO
Applicaster

Anna Campbell
Managing director
Digital Media Research

 

15.15
Coffee break

 

15.30
Panel session:

Launching and running YouTube channels
A raft of new YouTube channels is redefining how to get content to market. We catch up with the players behind some of the most progressive ventures to find out what works, what doesn’t, and how you can get a piece of the action.
Moderator: Jonathan Webdale

Richard Welsh
Creative director
Bigballs Films

Dan Jones
Head of multiplatform
Maverick

Jonathan Davenport
Head of digital
Hat Trick

Wil Harris
Co-founder and CEO
Channel Flip

Robert Marsh
Managing director
Zodiak Active UK

 

16.30
Content Lab:

Case studies from the Digital Frontier
Up close on the most exciting new content initiatives currently in production.
Moderator: David Jenkinson

Peter Cassidy
MD
FremantleMedia Interactive UK

Jaron Ghani
Founding partner and technical director
Numiko

Claire McArdle
Executive producer multiplatform
Maverick

 

17.15
Conference close

 
Sponsors

130

 
 

 
Media partners

130130150
130
130

 

Jaron Ghani

Jaron Ghani

Founding partner and technical director, Numiko

Jaron is a founding partner and Technical Director of Numiko. Over the past decade, Numiko has grown into a multi-award-winning team who regularly work with well-known brands across a wide range of sectors; from media companies such as Channel 4 , ITV and the BBC though to cultural organisations such as the Arts Council.
Jaron works closely with clients to develop creative technical solutions for communicating more effectively online; to inspire, excite and build loyalty with their audiences.

Session description:

Naturally Multiplatform – How we played a part in reinventing the natural history genre for a multiplatform age

Numiko worked with Windfall and Channel 4 to create Foxes Live: Wild in the City. The project had the ambition of reinventing the Natural History genre for a multiplatform age. We tracked foxes in real time, created the largest census of attitudes to urban foxes and conducted a massive, nationwide sightings map. We also generated the second highest visits to channel4.com, with a single call to action during TX. And we did all this in 3 weeks.

Kris Hardiman

Kris Hardiman

Head of product management, Red Bee Media

Kris Hardiman is Head of Product Management at Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions that help broadcasters, content rights holders, platform operators and brand owners to reach and engage with their audiences in new and traditional ways.
In this role, Kris is responsible for Red Bee Media’s group product management. A key focus is the creation of the company’s product roadmap and the development of market ready products that meet the continually evolving needs of Red Bee Media’s extensive portfolio of clients.
Since joining the company in 2011, Kris has played a central role in the development and launch of major products including RedPlayer, Red Bee Media’s widely-acclaimed, ‘media grade’, next generation online video platform, and RedDiscover, a proposition released in January 2012, which focuses on creating a more intuitive, social and personally relevant consumer experience for discovering new content.
Kris has over 12 years of international technology and business experience in broadcast, media, IT and telecoms. Before joining Red Bee Media, Kris spent nine years at Siemens, holding posts including VP, Global Services Marketing and Director of EMEA Product Management.

Session description:

Who’s app? The role of the second screen

The proliferation of platforms and devices combined with faster and more reliable internet has resulted in a major shift in consumer behaviour towards television of today. The collision of the broadcasting world with broadband has opened up a number of new opportunities including what’s now commonly referred to as ‘dual screening’. But as broadcasters, platform operators and content owners compete to own the consumer relationship and purse strings, it’s anyone’s guess how the race will play out and who will come up on top in the future TV value chain. Red Bee Media’s Head of Product Management, Kris Hardiman, looks at the role of the second screen, synchronous apps and social media; what consumers really want and whether or not we, as an industry, are ready to meet their demands.

Jonathan Laor

Jonathan Laor

CEO, Applicaster

Jonathan Laor has led Applicaster and its new media delivery platform for the past four years. He has personally engaged in over 20 transformations with major broadcasters and cable companies, leading them into the post-PC era of cross media. Jonathan is an active public speaker, promoting the concept that cross media is not simply about broadcasting on all screens. Rather, it’s about utilizing different screens at different times and locations to create ‘content-craze’ – highly stimulated consumers whose attention is held longer, with social hype and, ultimately, greater profitability. Jonathan comes from a strong consulting background where he led numerous engagements with Governments and leading corporations in the fields of ICT, Services, and Products. Applicaster is a Greylock-funded company.

Session description:

Cross Screen TV: Ratings, Revenues and User Engagement

Research data indicates that 51% of viewers use their tablet / smartphone while watching TV on the ‘living room screen’. This creates new and exciting opportunities for traditional content service providers, such as Cable companies and broadcasters, to engage the users in sync with TV content and brands, while gaining new revenue sources through sponsorship, advertising, in-app purchases, and more.
In this session, Jonathan will give insight into real customer second screen deployment and the impact on ratings and user engagement. The session will also examine best practices and the framework needed to push commercial broadcasting and TV programming into cross media today.

Neil Mortensen

Neil Mortensen

Research and planning director, Thinkbox

Neil Mortensen is Research and Planning Director at Thinkbox where he has responsibility for Thinkbox’s research and planning teams and sits on the Thinkbox board. He is a long-standing member of the Media Research Group committee and is a past chairman. Neil is also an Honorary Fellow of the IPA. He formerly represented the IPA and ITV on the BARB Board and UKOM Technical Group.
Prior to joining Thinkbox in 2011, Mortensen was Research Director of OPera OMG, UK for five years providing information and research to create value in the Omnicom group across all media. He is also a former Director of Research for ITV where he had responsibility for research across the company, from advertising effectiveness to programme development.
Mortensen’s fields of expertise cover all mediums and a broad range of media research with a core focus on BARB; television trading; broadcasting and platform strategy; and advertising forecasting and effectiveness.

Session description:

Screen Life: the view from the sofa

Screens: they’re everywhere. TV sets have evolved, expanded and remained a constant presence in our lives. But now the TV has a host of bedfellows. From smartphones to tablets, a dazzling array of technology tempts us to ‘multi-screen’ with TV. This fundamental shift in consumer behaviour is of crucial importance to the advertising industry. The growth of multi-screening has been rapid. Despite this, there has been very little substantial research into multi-screening, and none which goes beneath the surface of claimed behaviour to determine what really goes on in the homes of multi-screeners.
Neil Mortensen will showcase Screen Life: ‘the view from the sofa’, a new study carried out for Thinkbox by COG Research and designed to help advertisers understand the context of multi-screening.

Dave Price

Dave Price

Head of TV & iPlayer, BBC

Dave Price is the Head of TV & iPlayer, in the BBC’s Future Media division. He leads the product and engineering teams delivering and maintaining BBC iPlayer across PC, TV, Tablet and Mobile devices. In addition, he oversees the definition and delivery of some of the key BBC online sites including those of the TV channels including sites from BBC’s Comedy and TV genres such as Strictly Come Dancing and Doctor Who.
Prior to joining the BBC in March 2010, Dave spent more than 10 years working in the mobile arena across media companies, middleware providers and device manufacturers. Most recently he held the role of Director of Customer Solutions at Hands-On Mobile, where he led international product, project and engineering teams. Dave has also held senior product and programme management roles at Psion and Openwave Systems

Session description:

The future of iPlayer

With more and more requests coming from mobiles, tablets and internet connected TVs (including Smart TVs and games consoles) iPlayer is now available on over 650 devices/platforms. Launching new features such as mobile downloads – so audiences can download their favourite BBC TV programmes to their iPhone, iPod and iPads (Android coming soon) Dave Price will explain the iPlayer strategy and how it fits into the BBC future entertainment mix.

Claire McArdle

Claire McArdle

Executive producer multiplatform, Maverick

Claire joined Maverick in May 2011 as Executive Producer for Multiplatform. Since joining, she has executive produced the multiplatform elements of The Food Hospital for Channel 4, as well as producing the online Live Consultation strand for both series of Embarrassing Bodies: Live from the Clinic. Claire is currently executive producer on the multiplatform presences for the second series of award winning Channel 4 drama Fresh Meat¸ and for upcoming Channel 4 show Hotel GB. Prior to joining Maverick she had spent four years at Channel 4, most recently as Commissioning Editor for Education. As Digital Commissioning Manager for 4iP she commissioned and executive produced the internationally successful Such Tweet Sorrow The Gallery of Lost Art, and the online game Chromaroma. She also spent two years as Company Development Manager in Channel 4’s Nations & Regions Team. Her career in the industry began when she joined as the Live Events and Talent Manager for indie The Comedy Unit from a role managing and producing live theatre and events. Previous to that she completed a PhD in Ecclesiastical History and taught at the University of Edinburgh.

Session description:

Would my character do this?

Dramatic Convention & the Second Screen
How do we create authentic and canonical second screen experiences for viewers? Drawing on experience working on a range of projects from lunchtime theatre to Such Tweet Sorrow with the RSC, and the creation of the online world for award winning comedy drama Fresh Meat, this presentation will explore how and why traditional dramatic conventions should be adhered to in the creation of ‘second screen’ material for Multiplatform projects.

Richard Welsh

Richard Welsh

Creative director, Bigballs Films

Richard leads the creative output at Bigballs including projects for global brands, agencies and broadcasters as well as owned IP such as Cannes Gold Lion winning and BAFTA nominated film-driven social game I AM PLAYR and YouTube Original football channel Copa90.
Richard created and exec-produced Bigballs Film’s BAFTA nominated European festival-based drama Who Killed Summer? – a web/mobile series with 22 episodes delivered in near real-time, covering 7 music festivals. 5m views, translated into 6 languages and 590,000 mobile app downloads.
Before joining Bigballs Films in 2009, he was an advertising creative at Iris London, Cake Group and M Works. The early part of Richard’s career was spent as a development creative and producer at TV production companies Endemol, RDF Media and Shine.
Since 2006 Bigballs has been making films on some of the World’s biggest social platforms. We do it for brands, we do it for agencies, we do it for ourselves.

Session description:

Copa90 – launching a YouTube Original channel

Copa90 is Bigballs Film’s first YouTube Original’s channel and is focused around delivering Football to a 16-25 audience, the channel exists beyond the traditional 90 minutes and brings a different perspective on the world’s top talent, as well as the latest kit, amazing skills, epic road trips. and interactive experiences including integration with our social game I Am Playr. This session will explain why we see the opportunity to launch a whole network of new sports and entertainment channels as a game changer for our business, and for the content market as a whole – alongside the challenges we have faced bringing together the two worlds of film-making and audience development.

Rob Stevens

Rob Stevens

Lead designer, Xbox

Rob Stevens is lead designer at Microsoft’s Soho Productions in London. He has been making videogames since the late 90s, during which time he has worked on multiple BAFTA Award-winning titles, including the multi-award-winning Fable franchise. Rob has worked at high profile UK developers including Lionhead and Bullfrog Productions and has also spent time working as a freelance design consultant, providing expert design services to companies such as Supermassive Games and UTV Ignition.

Session description:

Breaking the broadcast model: Two Way Television

This year, Xbox 360 brings game-changing innovation to the content industry with the first truly interactive and immersive television shows. We believe it will change the content creation industry forever…
Two years after the launch of Kinect for Xbox 360, Microsoft is unveiling a series of new interactive TV experiences for the family to enjoy at home. Just as interacting with touch screens comes incredibly naturally to young people so the magic of Kinect transforms passive viewing into active participation, encouraging people to use their gestures, voices and bodies to interact with content on the screen. By applying the lessons of interactive entertainment, of video games to television content – Two Way TV offers content creators completely new ways to engage their audiences. The story begins with 2-way TV experiences that provide children with entirely new ways to learn through play.

Anna Campbell

Anna Campbell

Managing director, Digital Media Research

Anna has recently conducted a major investigation into second screen viewing behaviour. Second Screen: The Consumer Perspective sets out a new framework for creating engaging second screen experiences. Crucially, the report goes beyond the recent statistics to reveal the new second screen user types and commercial opportunities. Anna also shows the ways that genre differences need to shape second screen development, with entertainment, sport, drama, and lifestyle programmes all having their own ‘rules of engagement’.

Anna set up Digital Media Research (DMR) in 2002. Over the last 10 years DMR has worked with a wide range of clients including Channel 4, Sky and Sony to help shape their digital strategies, and maximise the effectiveness of products and services at all stages of development. Anna’s understanding of the digital consumer comes from her extensive experience conducting research into a broad range of services on multiple platforms, with a diverse range of user types and approaches.

Before Digital Media research, Anna was Account Director and then Deputy Managing Director at Netpoll, a leading online research consultancy. There she managed a range of national and international clients including Cablevision (USA), the Department of Trade and Industry, and the BBC.

Session description:

Second Screen: The Consumer Perspective

Second Screen: The Consumer Perspective, a major report by Digital Media Research (DMR), goes beyond all the recent statistics, to reveal the new ways that viewers are engaging with programmes, and sets out the principles that need to underpin the development of successful second screen experiences. The report reveals the new TV viewer types and their requirements, and explores key genre differences, along with the new, and often surprising, commercial opportunities that second screen offers.

Andy Taylor

Andy Taylor

Commercial and digital media director, ALL3MEDIA

Andy Taylor qualified as a lawyer with Dibb Lupton Alsop. In March 2000 he joined new media agency Victoria Real as Head of Legal and Commercial Affairs. He became Managing Director of the company at the end of 2000, a year in which Victoria Real was the fastest growing company in the UK and Endemol acquired a 50% stake. Victoria Real was pivotal in launching Big Brother online and on digital television from 2000-2003.

In May 2003, Andy Taylor moved to Channel 4 where he was Managing Director, New Media responsible for developing Channel 4’s brand on new platforms, including innovative services such as 4Docs and Channel 4’s on demand service 4OD. He joined ALL3MEDIA in September 2007 as Director, Digital Media. ALL3MEDIA is the leading group of independent television production companies in the UK. Andy was appointed Commercial Director, as well Digital Media Director, in November 2011.

Session description:

Going direct to viewers: The A3M App

In 2012, All3Media, the UK’s largest production company, launched the A3M App on Samsung televisions offering hundreds of hours of television programming through Samsung SMART Tvs on a pay per view basis. What was the strategy behind the move and might other content owners follow in All3Media’s footsteps.

Dan Jones

Dan Jones

Head of multiplatform, Maverick

Dan is an Emmy and quadruple Bafta-winning multiplatform Exec Producer, heading up Maverick’s interactive division and overseeing all multiplatform productions. He has been Executive Producer for the multiplatform elements of more than twenty prime time shows, ranging from Embarrassing Bodies, Grand Designs and Gok’s Teens to The Real Hustle and The Model Agency, along with numerous brand-funded projects, YouTube channels and chart-topping apps. He has also Exec Produced the Film4 and 4Homes sites for Channel4, and was recently co-Executive Producer on the interactive Channel 4 series Live from the Clinic, and is currently Exec Producer on a number of YouTube Original channels.

Session description:

Can YouTube and TV ever be happy bedfellows?

YouTube is dramatically changing, with new business models, longer form content and Original programming. In a future where Connected TV’s, 4G and tablets mean viewers might never need to visit BBC1, ITV or Channel 4, will traditional TV change, or will formats originated on YouTube fill the gap? What will they look like and how will this effect traditional TV Indies?

Tim Sheppard

Tim Sheppard

Head of video strategy (EMEA), Cisco

As Head of Video Strategy for Cisco’s EMEA region, Tim Sheppard is responsible for the definition, prioritization and business development of Service Provider video solutions for Cisco in Europe. The role encompasses Cisco’s full Video capabilities offered to Cable companies, Telcos, Digital Media companies and Broadcasters and includes Videoscape, video CPE solutions, Content Delivery Networks (CDN), Video Contribution, TV Distribution (DVB-T, Cable, Satellite, TelcoTV) and multi-screen video delivery applications. He has many years of experience in the digital TV business. Prior to joining Cisco, Tim held a number of roles at Scientific Atlanta, TANDBERG Television, NDS and Fujitsu ICL. He holds a degree in Physics and Mathematics.

Session description:

OTT isn’t the Answer

Many content providers or aggregators are now providing their content Over-The-Top. Meaning the Service Provider (Cable or Telco) is not consciously involved in the distribution or monetisation of this content. This isn’t bad, indeed in some cases it has been outstandingly successful and highly popular with the viewer (take the Olympics for example). However it’s not THE answer.
Why? Because this is just the beginning of a long journey which is already becoming very complex. Despite valiant efforts at standardisation the proliferation of standards, devices, metadata and protocols is growing all the time. And new cross-screen, social and targeted applications are being developed that require a new level of complexity. All of this needs considerable resources and expertise to implement.
This session explains some of the complexity of personalised multi-screen content delivery (not just OTT) and explains how Service Providers can be the content owners best friend.

Richard Armstrong

Richard Armstrong

Partner, Kameleon

Richard’s expertise is in brand & communications strategy – understanding how & why a brand can increase engagement.
Prior to setting up Kameleon, Richard was Head of Strategy at MindShare in London.
And before that, he was Regional Strategy Director for Ogilvy Asia-Pacific, based in HK and Singapore, working across the full 360-degree advertising & marketing disciplines for local, regional & global clients.

Session description:

Brand Content – A new advertising model

There are some dramatic changes taking place in how people consume content – and that has some profound implications for brands & advertising. As TV and Internet converge, it creates significant disruption to the traditional advertising model, as well as opportunities for new, more effective forms of advertising. Such as Brand Content, where advertisers are becoming commissioners & distributers of content. Richard Armstrong, founder of Brand Content agency Kameleon, and Ed Donald, Head of Brand Content at Sony Europe, will shed some light on the key issues & implications of these changes: What this means for how content is funded; With digital audiences now far outstripping TV audiences, what that means for advertisers; How owned & earned distribution is replacing paid-for media distribution; and how brands are already saving significant amounts by withdrawing from the the usual paid-for channels. Using our recent Sony content campaign as an example, we will show how the leading innovative brands and advertisers are embracing this change, with startlingly effective results. And what that means for the future of content.

Ed Donald

Ed Donald

Head of brand content & brand initiatives, Sony Europe

Marketing expertise in 30 categories at Europe and global level. Specialist in the organisation, exploitation and commercialisation of company owned media channels. Presently, Head of Brand Content and Brand Initiatives at Sony Europe

Session description:

Brand Content – A new advertising model

There are some dramatic changes taking place in how people consume content – and that has some profound implications for brands & advertising. As TV and Internet converge, it creates significant disruption to the traditional advertising model, as well as opportunities for new, more effective forms of advertising. Such as Brand Content, where advertisers are becoming commissioners & distributers of content. Richard Armstrong, founder of Brand Content agency Kameleon, and Ed Donald, Head of Brand Content at Sony Europe, will shed some light on the key issues & implications of these changes: What this means for how content is funded; With digital audiences now far outstripping TV audiences, what that means for advertisers; How owned & earned distribution is replacing paid-for media distribution; and how brands are already saving significant amounts by withdrawing from the the usual paid-for channels. Using our recent Sony content campaign as an example, we will show how the leading innovative brands and advertisers are embracing this change, with startlingly effective results. And what that means for the future of content.

Peter Cassidy

Peter Cassidy

MD, FremantleMedia Interactive UK

Peter Cassidy is head of FremantleMedia UK Interactive which delivers web content, social media and interactive applications around FremantleMedia UK’s shows including The X Factor, Britain’s Got Talent, The Apprentice and Celebrity Juice. Prior to taking up this position in January 2012, Peter was MD of Screenpop, an innovation unit within the FremantleMedia Group which specialises in interactive concepts, particularly those that combine television and games.Screenpop has launched several pioneering products, including Scoreboard, aweekly show and football predictions game on Facebook and most recently Intuition, a live interactive 2 screen show on RTL 4 in the Netherlands. Prior to joining FremantleMedia in 2006, Peter was Head of Telephone-based interactivity at RTL Netherlands. His first role in broadcasting was as Executive Assistant to the CEO of RTL Group, the pan-European broadcaster. Born in Cavan, Ireland, Peter is a graduate of Queens University Belfast.

Session description:

Much more than a TV show – how multiplatform has super-charged the X Factor

So much more than a TV show – how multi-platform has super-charged the X Factor and delivered a global network of fans from all over the world.

Digital activity around the X Factor has exploded over the last few years, expanding from just a website to include huge audiences on Youtube, Facebook, Twitter and the X Factor app. I will give some insight into how we have managed this shift in terms of content and audience engagement and how we are turning this multiplatform reach into revenue.

Jonathan Davenport

Jonathan Davenport

Head of digital, Hat Trick

Jon began his career in digital media at Granada where he produced the websites for I’m A Celebrity…Get Me Out Of Here!, Blind Date and Emmerdale.

He then moved into a development role at Endemol where he created a variety of cross-platform formats including supernatural drama Signs of Life, the most expensive web production funded by the BBC at the time.

Since setting up Hat Trick’s digital department in 2006, Jon has continued to develop and produce innovative and ground-breaking projects in the digital space, including BAFTA nominated Bryony Makes A Zombie Movie for BBC Three, the hugely popular Timeghost podcast featuring Armstrong & Miller for The Times, online drama Neon Candy for Ford Fiesta, and Chartjackers for BBC Switch.

Recently Jon oversaw the production of ten part digital comic series The Thrill Electric for Channel 4 Education, and the hugely successful I-phone app for Fonejacker (now downloaded over 450,000 times). The I-phone app for Facejacker, released in April, utilised audio water-making to unlock bonus content in tandem with the broadcast transmission of the series, and went on to win a Broadcast Digital Award.

Session description:

Why Hat Trick’s got Bad Teeth

Hat Trick Productions Head of Digital Jon Davenport talks about the process of creating forthcoming comedy YouTube channel Bad Teeth as part of the YouTube Original Programming initiative, and why it is so important to Hat Trick’s future.

Robert Marsh

Robert Marsh

Managing director, Zodiak Active UK

Robert Marsh is Managing Director of Zodiak Active UK, the digital and branded entertainment division of Zodiak Media.
Zodiak Active works across pre-existing Zodiak Media formats such as Being Human, Switch, Waybuloo & The Inbetweeners. It also develops its own propositions; recently launching original YouTube Channel ‘Fast, Furious & Funny’ as well as Collaboration Culture, a seven part TV series for BBC World News, funded by Emirates.
Previously, Robert was Head of Digital at UK production company, FremantleMedia UK. There, he played a prominent role in the digital development of a wide variety of high profile formats including Britain’s Got Talent, Take Me Out & The X Factor. He is twice BAFTA nominated for The X Factor and The Apprentice. Robert joined Talkback from Channel 4 where he was New Media Commissioner, working on shows such as Big Brother, Hollyoaks and Deal or No Deal.

Session description:

Zodiak Media: Embracing a Digital Future

Zodiak Media, through Branded Content and Digital division Zodiak Active is embarking on an ambitious strategy to put short-form content at the core of its digital activities. Starting with original YouTube Channel Fast, Furious and Funny Robert Marsh gives his insights into how they are approaching this challenge, and re-positioning Zodiak Media in a world where the commissioning editor in the traditional sense has no role.

Dan Watt Smith

Dan Watt-Smith

Head of video, Yahoo! UK

After working as a producer on international football and tennis events, Dan was Senior Producer at mobile video specialists Mobix, before moving into online video at Babelgum, where he oversaw programming strategy and mobile video, and SeeSaw, where he was Managing Editor. He is now responsible for video at Yahoo! UK, working with brands, production companies and distributors to develop and distribute the next generation of online video experiences.

Session description:

Experiencing branded video

The world of video is currently seeing an evolution of the badging exercises and product placement opportunities that dominate online and TV sponsorship, as brands look to combine this with a more subtle, integrated experience. This session will explain how we collaborate with brands and production companies to develop and produce high-quality online video series that work within Yahoo’s editorial strategy and a brand’s values and themes. It will also look at how online technology can be harnessed to create immersive experiences around video series to allow viewers to extend their involvement with a story beyond just watching a programme on demand online. Soap operas got their name through being funded by washing powder manufacturers, and we are now coming full circle.

Jeremy Boxer

Jeremy Boxer

Creative director, Vimeo

Jeremy Boxer is Vimeo’s Creative Director. He works on Vimeo’s creative and editorial strategies and splits his time between London and New York (where Vimeo is headquartered). Jeremy has been working in the digital filmmaking world for over 15 years, starting with the trailblazing RES Media Group where he was Director of International Operations and Senior Programmer for the maverick digital festival RESFEST. He became Head of Programming for the final festival in 2006. Between the end of RESFEST and his arrival at Vimeo in 2010, he was co-creator of the award-winning 221b.sh for the launch of Warner Brothers’ Sherlock Holmes franchise, and has worked with clients as diverse as Tribecca Film Festival, K-Swiss, Nike, PlayStation, Art Alliance, NYU and Royal College of Art. As a filmmaker, his award-winning film “The Last Supper” travelled to over a dozen festivals including Sundance and as a cinematographer he shot over 40 short films. Jeremy graduated with honours from New York University’s Tisch School of the Arts.
Photo by Lyle Oerko

Session description:

Monetising online video: The opportunity for video online

With Vimeo recently launching monetisation tools for its users – Tip Jar and a ‘Pay-to-view’ service – there is the opportunity for creators to connect directly with their audiences without the need to conform to industry standards around video format, price or release timing. These flexible solutions give creators the right tools to monetise their work in a way that suits themselves and their audience.
Much as the publishing industry is experiencing change with the growth of online self-publishing – the film industry is progressing in the same direction. The latest development meaning that creators have an open and flexible platform to self-release their work through the web.
We have already seen early examples of success with this model through custom solutions pioneered by artists like Louis C.K. However, this model is still in its infancy and Vimeo plans to provide the tools that open it up to all video creators globally. Initiatives like this will only continue to allow the internet to capitalise on content that television has neglected.

Michael Werner

Michael Werner

Chairman and co-founder, Magine

Michael Werner brings a vast and deep experience of the media landscape from a long career with executive positions in the European media industry, including a VP of Marketing role at TV3. Michael founded pay TV services in Sweden (Boxer) and Finland (Plus TV) and media planning agencies in Sweden, Norway and Denmark.

Session description:

Magine re-defines TV by combining cloud based live TV, catch-up and on-demand.

The first beta user survey shows that more than 40% of Magine users watch TV significantly more than before. It is simply TV as it should be – live, recorded and time-shifted, on all devices without the hassle of boxes or cables.
Magine does not disrupt the value chain of the TV industry. On the contrary, Magine’s service offers complementary distribution within the TV value chain. Magine creates value for broadcasters by providing greater reach, content discovery, and social interaction and thereby maximizing the potential return on a vast library of content.
Chairman of the board and co-founder Michael Werner will guide you through the new TV landscape and present his vision of reinvented TV.

Alan Ogston

Alan Ogston

Senior consultant, O&O

Alongside his day job as a Senior Consultant at O&O, Alan leads the firm’s annual media sector research work. Alan joined O&O in 2008 and leads on strategy advisory work for a broad range of clients across the TV sector, including broadcasters, producers, rights holders and new media organisations. Prior to joining O&O, Alan held strategy consulting roles at Deloitte and Andersen, specialising in new and traditional media sectors.

Session description:

From viewers to connected consumers – TV in the on-demand media age

We all know about the myriad services, platforms and content available on-demand, but how are consumers engaging with them and who are the likely winners and losers? O&O will deliver a preview of results from their most recent annual survey of media consumption trends, including consumer attitudes to the evolving on-demand landscape, use of content on different devices and the impact on traditional media.

Wil Harris

Wil Harris

Co-founder and CEO, ChannelFlip Media

ChannelFlip is the UK’s leading producer of made-for-web video, producing and distributing hundreds of videos each week across multiple vertical genres on YouTube.
Our goal is to create the next generation of great digital social entertainment.
With over 10m+ subscribers across our network of 100+ YouTube channels, we work with some of the top names on the web, including Alex Day, Mr Weebl and Lee Hardcastle, as well as some of the top names in traditional television, including David Mitchell, Richard Hammond and Harry Hill.
ChannelFlip is a Shine Group company.

Session description:

Awkward Conversations – Youth Engagement on YouTube

Launching successful channels on YouTube is about more than just the view count – it’s about genuine engagement with content across the social sphere, as this project demonstrates…

Bruno Pereira

Bruno Pereira

Director, The TV App Agency

Bruno Pereira has many years of experience in the online, mobile and media industries, having worked with brands such as F1, IKEA, Air Canada, Bell Canada, BT and Total, amongst others. He also has experience of growing technology companies in fast growth markets – before co-founding TV App Agency, Bruno worked with two start-ups in the mobile space (Grapple Mobile and Service2Media). He also has a background in content management and ecommerce, having worked with companies such as Intel, Accenture, IBM, Bell Canada and Interwoven/Autonomy.

Session description:

OTT with TV app Engine is just easy

How TV app Engine cross platform extends its reach and enables broadcasters and content owners on Smart TV platform. The advantages are reducing effort, speed to market and easy to reach.

Martin Lowde

Martin Lowde

MD, CashInTheAttic.com, Argonon

Martin is the Managing Director of the global online hub for fans of antiques, vintage and collectibles, CashintheAttic.com, which is part of the Argonon group. Martin is currently overseeing the development of the website, scheduled to launch in 2013, which brings the popular television format into the online space.
Martin started his career in television as the Director of Sponsorship and Consumer Products at ITV where he delivered multimillion pound sponsorship deals, and oversaw the merchandising and licensing for ITV’s wide spectrum of programmes. Martin went on to become Head of Digital Entertainment at Simon Fuller’s 19 Entertainment, the global media and entertainment business. Martin’s tenure at 19 saw him drive global digital entertainment properties American Idol, David Beckham and Popworld, amongst others; work with consumer brands like Coke, Cadburys, MacDonald’s and Heinz; as well as household entertainment brands Coronation Street, Gladiators and Liverpool Football Club.
In 2009 Martin founded Brands with Influence, an independent commercial agency providing expert advice in brand management, development and exploitation for high-calibre brands, including Sony, Jaguar, BBC Worldwide and United Artists.

Session description:

Making TV work Online: how Cash in the Attic is adapting for the world of multimedia

How do you take a 10 year old TV brand and repurpose it for a global online media platform? I’ll be explaining the process of repurposing content archives, and creating new customer engagement opportunities. But not just for the sake of art…we will look at how we are using social media and e-commerce to drive new revenue from existing material.

Dominic Cook

Dominic Cook

Managing director and co-founder, 33Seconds

Dominic is managing director and cofounder of 33Seconds , a specialist social media marketing and social technology PR agency. Dominic has been building & engaging with online communities for more than 14 years. Prior to 33Seconds, he was the Marketing & Content Director for MySpace, launching the site into the UK and running engagement & acquisition for what was then the UK’s biggest online community. While at MySpace Dominic oversaw the launch of MySpace Mars Planets Radio, the first integrated brand partnership with a social network in the UK; the award winning ‘Live and Lost’ project with Blackberry; and the ground breaking deal with E4 to premiere the first episode of Skins on MySpace.

Session description:

The Graham Norton Show recognises that using social media as a channel to discover ‘what’s on TV’ isn’t the future; its happening right now

But most marketing strategies ignore this huge opportunity or at best apply a scatter gun approach. Hear how leading production company SOTV & Social TV specialist 33Seconds have taken a strategic approach to ignite the social buzz around The Graham Norton Show #TheGNShow

Andy Littledale

Andy Littledale

Co-founder/director, SecondSync

Andy is managing director at SecondSync, a technology startup focused on social analytics for TV. He is one of four co-founders. SecondSync analyses social media conversations around TV broadcasts to provide audience insights that can be used alongside BARB ratings for media planning, audience research and commissioning.
Prior to his current role, Andy was MD of Backflip limited, a digital agency specialising in creative programming and prototype development.

Session description:

Twitter for TV ratings: What it can (and can’t) tell you about TV audiences

Twitter is like no other social network when it comes to measuring real-time conversations around TV shows. 40% of all tweets at peak viewing time are directed at television broadcasts.
SecondSync have been analysing ‘Social TV’ for the past 18 months and are using the data around it to generate metrics by which TV shows can be compared.
Different genres, time slots and demographics display very different patterns of Twitter engagement. Andy will show several examples to illustrate this fact and touch on some of the implications for the broadcast and media industries.

Charlie Muirhead

Charlie Muirhead

Founder and CEO, Rightster

Charlie is the CEO and Founder of Rightster. At 19, Charlie organised the buyout of the Music Bank from Hilton Sounds Plc. Charlie then started Orchestream, which centralised automated management of QoS, security and routing on IP networks. By 24 Charlie raised over £50m in VC funding, and floated on the LSE & NASDAQ with a market cap peaking at £1.5bn.

Other ventures include: angel investment network iGabriel.net (now Pi-Capital), Angelic Record with Toby Smith (The Hoosiers), Nexagent which pioneered solution delivery and process automation software for outsourced IT services, and t5m studios which produced and distributed online TV shows.

Session description:

Earlier this year, video distribution and monetisation specialist, Rightster announced a partnership with YouTube and MP & Silva to create and manage new YouTube channels for football fans.  Love Football allows fans to access highlights from Italy’s Serie A, France’s Ligue 1, U.S. Major League Soccer, Brazil’s Serie A and the Championship, FA Cup and Capital One Cup from England. Rightster will discuss how it created the brand strategy, user experience design and editorial plan, got the channel live within one month and then implemented a day-to-day audience development programme to ramp up views, reaching an impressive 2.5 million views within the first six weeks. Rightster now manages over 300 YouTube channels and drives over 150 million views per month.
 

Graham Stuart

Graham Stuart

Co-founder, So Television

Graham Stuart co-founded So Television with Graham Norton in September 2000. Since then he has continued to executive produce the multi-award winning Graham Norton franchise in the UK and US as well as develop many new projects for the company.
Up until August 2000, Graham was the Controller of Entertainment for United Film and Television Productions, part of United News and Media. Prior to United he worked as the Head of Entertainment Features at LWT, Head of Factual Entertainment at Tiger Aspect and as a freelance producer for Hat Trick, Talkback, and Open Media. He is also a founder and director of Noostar, the web talent platform.

Session description:

The Graham Norton Show recognises that using social media as a channel to discover ‘what’s on TV’ isn’t the future; its happening right now

But most marketing strategies ignore this huge opportunity or at best apply a scatter gun approach. Hear how leading production company SOTV & Social TV specialist 33Seconds have taken a strategic approach to ignite the social buzz around The Graham Norton Show #TheGNShow

Bill Scott

Bill Scott

COO, easeltv

Bill Scott is one of the founders of easeltv and its Chief Operating and Commercial Officer. The company’s vision is to enable broadcasters, content owners and brands to build high quality TV experiences using low-cost web components, fast. easeltv is helping its clients to exploit broadband connected TVs and in doing so is shaping the future of television.
Bill is working with broadcasters, pay TV operators and major consumer brands to exploit the potential of connected TV with a true understanding of the TV’s context in the home and the need to entertain and stimulate the audience. easeltv’s Clients include Virgin Media, All3Media, Channel 4 and TiVo.
easeltv was formed in April 2009 and has quickly grown to more than 20 people. The Suggested TV software platform makes it easy to publish content on multiple Connected TV platforms including Samsung, LG, TiVo, Google TV and YouView.
Prior to starting easeltv, Bill created and led the IBM Digital Media Consulting & Systems Integration practice, which delivered a variety of interactive TV, IPTV and Digital Media projects over 9 years. Bill personally managed end-to-end business-driven projects that often started with strategy and moved through execution to operation. In this role, Bill conceived the original idea behind Project Canvas (now YouView) for the BBC in 2005.
Bill has 25 years’ experience of managing IT projects to deliver business value, working at end-user organisations delivering internal applications, for software houses delivering commercial products and for professional services firms delivering client projects.

Session description:

All3Media case study by Easel TV

Bill will focus on the B2C VoD applications delivered by Easel TV for All3Media. This is a ground-breaking project for a super-indie, delivering a digital product direct to consumers for the first time under the All3Media brand. Bill will highlight the televisual approach that marks-out the All3Media applications from others and helped to beat the BBC’s iPlayer to the coveted Best Connected TV App award at the Connected World awards at the International Broadcasting Convention in Amsterdam in September.

Tom Quick

Tom Quick

Founder, Smesh

Tom founded Smesh in 2009 to capitalise on the increasing availability of realtime social data, whilst bringing to social data visualisation a high-end design aesthetic and openness to customisation more traditionally associated with boutique Digital Creative agencies.

Smesh specialises in the capture & analysis of ‘second screen’ social data associated with TV content across the UK, US and Australia, providing realtime and report-based data to clients including Zeebox and Attentional.

An academic computer scientist in AI and Adaptive Systems at UCL in the 90s, Tom has produced a number of social media analysis platforms, and provided creative technical expertise on web and mobile development as CTO at industry-leading digital agencies Digit and POKE.

 
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BAFTA and how to get there

 

The Academy was formed on 16 April 1947 when a group of the most eminent names in the British film production industry gathered in a room at the Hyde Park Hotel. The great film director David Lean was appointed Chairman. Their fundamental aim was “to recognise those who had contributed outstanding creative work towards the advancement of British film.”

Nowadays the British Academy of Film and Television Arts supports, develops and promotes the artforms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public.

The promotion of excellence isn’t something that only happens at Awards ceremonies. There is an equally powerful role that the Academy plays at its headquarters at 195 Piccadilly and across its nations and regions, in cinemas, schools and communities in the UK and US.

The Academy’s full address is 195 Piccadilly, London W1J 9LN.

 

BAFTA Map

The nearest tube stations are Piccadilly Circus and Green Park.

Click here to plan your journey to BAFTA on public transport.

 

Travelling to BAFTA by road is inadvisable as there is limited parking available nearby. Parking meters are on Sackville St., Jermyn St. and St. James’s Sq. The nearest NCP is on Brewer St.

 
Sponsors

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