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Franklin heads to SeaWorld

Canadian toon house Nelvana has inked a deal with leisure company SeaWorld Parks & Entertainment based on its Franklin & Friends characters.

The pact sees SeaWorld and the Corus Entertainment-owned animation studio collaborating on two Franklin & Friends episodes that will focus on the natural world.

Furthermore, SeaWorld leisure parks in Florida, Texas and California will hold Franklin & Friends-themed events and sell branded merchandise and books via their retail outlets.

“SeaWorld Kids is a brand dedicated to specifically connecting children with animals and nature, and Franklin is an enduring, much-loved animal character that brings adventure to kids,” said Scott Helmstedter, chief creative officer for SeaWorld Parks & Entertainment.

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