Fremantle links with Indian prodco

FremantleMedia Asia has entered into a joint venture deal with DJ’s Creative Unit, a scripted production company from India.

The firm will work with DJ’s Creative Unit’s husband and wife owners, Tony and Deeya Singh, to develop and produce a number of drama titles for the Indian market.

DJ’s Creative Unit has produced TV series including Just Mohabbat, Jab Love Hua, Left Right Left, Chhoti Bahu and Parvarish as well as what it described as India’s first teenage soap, Banegi Apni Baat.

The couple have over 20 years’ experience of working in the TV industry and their output has appeared on a number of networks in India and South Asia, including Zee TV, Colors, Sony, Star and SAB.

“This alliance will also provide us with the expertise and resources of a distribution network for us to take locally developed content outside India,” Tony Singh said.

Paul O’Hanlon, FremantleMedia Asia MD, said the couple’s expertise was “exactly what we are looking for as we seek to grow our scripted catalogue in this hugely important market.”